Two Essential Legal Aspects of any Art Licensing Agreement

16 11 2009

No amount of artwork and collections will make up for a lack of sales effort, or a bad contract when you close the deal. That’s why I want to let you know about three upcoming classes and how the information from these classes plays an integral part in any art licensing business.

First, check out our PCLS-3 Sales class this week to hone your own skills or learn what your agent is doing or should be doing! Second, when it comes to contracts, I always have recommended having a relationship with a lawyer. And I also want you to learn as much as possible about your own contracts and legal needs, so you can save time and money every step of the way. Believe me, just being clear, concise and prepared will save you time and money!

There are two key aspects of every legal contract, which you must address: 1) the business terms and 2) the legal language set forth by the contract, developed by lawyers. It is imperative that you understand the differences between the two, as well as how to incorporate both angles for each and every contract you need.

When you discuss the various terms of the contract, such as where the products will sell, what products, which art, when they will launch and how much royalty, these are just some of the business terms included in licensing contracts. Your IP attorney will not know or have influence over these items. This is all determined by what you negotiate and how you present yourself and your needs to your prospective licensee. This is exactly the content I will be covering in this Thursday’s, November 19th, PCLS-4 Contracts & Negotiations class. It’s really an essential class for anyone building an art licensing business.

Third, no contract discussion would be complete without addressing the legal language that comes from a lawyer. There are certain items which must be in every licensing contract you sign for your protection. This is the topic of our free Legal Ease-Contract Language class on Wednesday, November 18th. Once again I will be joined by art attorney, Elizabeth Russell, to make sense of legal language for art licensing contracts.

We have tried, and I believe we have succeeded, in keeping them detailed and related to your specific art licensing needs, while speaking in layman’s terms. Thanks to all of you who have written me emails in appreciation. For any of you who have joined in for the past two classes Legal Ease-Copyrights and Legal Ease-Trademarks, we’d love to share your feedback here in the blog; please send us your comments. There is so much you can learn yourself, which will save you time and money with lawyers, and hassles with manufacturers. Just head to the web site to sign up; there is still time to register for both classes and to make business savvy decisions for each and every contract you sign.

And finally, if you haven’t signed up already, we are putting the final touches on our near-monthly newsletter. You won’t want to miss this month’s article “Leading, Finding and Following Art Licensing Trends” Click here to register for the newsletter.

Sincerely, J’net



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