Beyond the Booth—Making the Most of SURTEX

12 05 2010

As I get ready for Surtex, I am so excited to meet those of you that I have spoken to over the phone and connected with via email. There are so many of you exhibiting this year that I have worked with once or on an on-going basis, and I couldn’t be prouder as you set forth to present your art and designs.

I want to remind each of you, the importance of getting out of your booth, when things are slow and, and of course, if you have someone to cover the booth for you. First, I encourage you to meet and get to know other artists and agents around your booth and throughout the show. Building relationships with and learning from other artists and agents is not only smart, but fun!

Secondly, attend a few SURTEX conference classes (link conference classes) offered by key professionals in the industry covering topics from social networking to art licensing and legal protection to color trends. These classes will provide useful insights on the licensing business and give you the opportunity to network with other attendees and the speakers. I’ll be speaking at the Core Basics of Art Licensing: Part 1 and Part 2, held in rooms 1A04 and 1A05 on the first floor of the Jacob Javits Center on Sunday, May 16th (9-10:30 a.m. for Part 1 and 11:30 – 1 p.m. for Part II), and will be available 1-2 p.m. outside the program rooms, if you’d like to introduce yourself. I hope we’ll get to meet!

Third, grab breakfast with other artists from the Art of Licensing Yahoo Group on Monday, May 17th as we gather between 7:00 – 7:30 a.m. (If you take the second escalator down you’ll be on the ground floor and directly behind the escalator is the cafeteria. Look for the Art of Licensing Yahoo Group sign.) It doesn’t matter if you aren’t part of the group, as everyone is welcome to stop by, say hi, and bring friends.

And last but not least, I’ll leave you with these thoughts:

  • Keep your confidence high—nothing sells like a smile.
  • There is no one like you personally—and no one is creating art like you!
  • Remember, there isn’t anything you can’t do—especially with a little guidance.
  • If you have put some thought into creating art that makes you happy and connects with an audience—then you are sure to have some level of success.
  • And success doesn’t come all at once—success is a journey and you will need to plan for your success and leverage each and every step on that path to make the next steps larger and more fulfilling (personally and financially).

I’m looking forward to meeting each of you, so make sure to stop me if you see me at the show.



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