Rule#3

26 09 2011

Know your skills.

Art talent isn’t enough to make it in the Art Licensing industry. Even more interesting is the fact that you may do very well in Art Licensing for any number of other reasons. For example, your art skills may be good; they may even be awesome!  But you could be incredibly successful in Art Licensing because you can market yourself better than other artists. Perhaps you have the innate ability to capture the attention of various media outlets, or you have a large following of active and demanding fans (which would be is very appealing to manufacturers).

I’ve seen artists make lots of money because they appeal to a certain niche audience (not a small niche, but one that’s large enough to warrant mass market attention) that is peaking and has a current need for art. Maybe an artist loves creating holiday themed art, for which there is always a need. Art Licensing is a commercial industry, so artists who have a distinctive style, enjoy creating a certain theme, and who also appeal to huge audiences have more potential for income than others.

Other skills that affect your Art Licensing business potential are:

Technical Skills

You definitely need computer and technical skills, or access to them. If you don’t have them, you need to get them or find a partner that does, because people will no longer put up with artists not having internet access, high resolution scans, layered files, etc.

Product Design Capabilities

If you can envision your art on products, then show your art to manufacturers on product mock-ups to help them. This is a really important skill set today and is going to help put you in the league of serious art licensors.

Trend Watching

Not everybody is going to be a trendsetter, because that takes a lot of forward thinking.You may have that, or you may just love to watch trends, and can keep up with them. Either way, don’t avoid learning about trends and seeing how your art can interpret them.

Entrepreneurial Abilities

Artists need entrepreneurial skills more than ever!  And we’ll talk more about this later…

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One response

26 09 2011
Terri Conrad

J’net, I was contemplating just these skills this morning, and researching goal setting for artists – then I received your informative post in my in-box – must be something in the air. Alas my research and goal setting must wait as I meet deadlines (the ever constant juggling act). Looking forward to “creating” a couple days to step into this mind set and set some new goals.

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