Licensing Expo Announces One to Watch Winner

17 06 2014

It’s the first day of Licensing Expo and things are really hopping!  My team and I are here at the Art+Design Resource Center for Advanstar working to answer questions from both the exhibitors and attendees in the Art+Design Zone. We also are helping manufacturers find you artists.  One manufacturer (a really big one by the way) is looking for aloha art. Email or call me if you do old-style hawaiian aloha art.

Phil Marden Design
Sometimes simpler is better and that is what veteran New York Times illustrator, Phil Marden has done to join the licensing game. After 30 years of speaking to a sophisticated urban audience through his illustrations in The Times, The Atlantic, Entertainment Weekly and dozens of other newspapers and magazines, Marden is adorning his designs for room décor and household items. At Licensing Expo ’14, Marden features over 30 new design collections inspired by the Mid-Century illustration and design that he grew up with and still collects and studies. He builds on his traditional illustration style to achieve a more graphic look by focusing on simple shapes, bold, flat colors and repeating patterns. Marden’s work is an amalgam of the geometric and pared-down style of classic illustrators like Otto Soglow and William Steig, the minimalism and restrained good-humor of Danish Modernism and some of the kookiness of Atomic Age graphics. SeveralMarden designs have already been picked up by Keka for their personal electronic cases, and he has been tapped for the second year in a row to design Australian swimwear for Tom & Teddy. Marden said “I am really enjoying the comradery of the artists at the show.” More than anything he wants to see children’s bedding with his design collections. He has also created collections specifically for kitchen textiles, fabric, tabletop and stationery.

Phil Marden in his Licensing Expo Booth

Phil Marden in his Licensing Expo Booth

 

Buildings by Phil Marden

Buildings by Phil Marden

Food Carts by Phil Marden

EarthArt International
You might have seen it before, but this is the debut exhibit for EarthArt International, at The Licensing Expo. EarthArt is original art by Sue Coccia, a passionate nature lover with Native American roots. The examples of EarthArt are several intricate pen and ink art pattern designs set within silhouettes of animal shapes, and then meticulously painted with acrylics. EarthArt already holds a half dozen licensees for a range of products, including a very detailed jewelry license that is unique to the art licensing aisles. For Coccia, she has had a mission of using her formal art background to combine with her deep love of animals. Other licenses for EarthArt include, coloring books, magnets, calendars, and cards. At the show this year, EarthArt looks to reach a wider audience and invite more licensing interest in all categories, such as luggage and fashion accessories.

Sue Coccia in Licensing Expo Booth

Sue Coccia in Licensing Expo Booth

 

Peacock by EarthArt

Peacock by EarthArt

 

 

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