Art Branding Insights and More From Licensing Expo

18 06 2014

And to round out today’s experience at the Licensing Expo, I am bringing you some details from two agencies that specialize in art licensing, including the interview below with Pam Goldwasser. If you want to learn more about big art licensing brands and dollars, make sure you don’t miss listening to this interview.

The Buffalo Works
Representing several artists, Buffalo Works is one of the busiest booths in the art+design zone. According to Pam Goldwasser, of The Buffalo Works, “We’ve had a lot of interest for the art of Jim Shore, DiPaolo and Robin Davis.” Categories for licensees have included home décor, such as pillows and wall art, as well as housewares, traditional giftware and stationery. The products, featuring the art from The Buffalo Works artists’, are sold across all channels of distribution from high-end, exclusive stores, to specialty and mass market retail outlets.

Totemic Universal
“This year’s show is evidence of what Totemic is all about. We’ve been approached by licensees for our artists who have retail connections for niche, boutique-like products only. They want anything that other places can’t or won’t offer,” Juaquim Burch said. Recently acquiring the Tony Curtis brand, Totemic will use its long-range brand building to educate and communicate the full story of the legendary star and his exceptional art as they begin the licensing process for the brand. In addition to the Tony Curtis line, highly visible offerings from Totemic are the work of Develter, specifically his Chin collection, as well as Utopic Joe, and its core art brand for Laurel Burch, which have all been approached for international representation.

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