An Emphasis on Connecting With New Target Audiences and Diverse Properties is Seen at this Year’s Licensing Expo

19 06 2014

Here we are on day three of the Licensing Expo. There is still so much to talk about. Let me share the experience of another attendee who is walking the show for the first time, Dean Bernal.

Rosenthal Represents
A big draw for art licensing agent, Rosenthal Represents, has been a new giftline from artist Debby Carman. Going by the tagline “gift products celebrating lives transformed through recovery”, Elise Rosenthal says, “It’s designed for anyone, and their friends and families, who have had a connection with battling addiction, gone through rehabilitation programs, or is in recovery of any kind from illness or substance abuse.” Carman’s recovery line is added to her other emotional cause line, unFurrGetable, designs for products for pet bereavement. Several of Rosenthal’s artists, particularly Lizelle Phillips and Charmbiance, have received attention for dinnerware, jigsaw puzzles, seasonal flags, fabric, giftbags rugs and floormats.

Elise Rosenthal of Rosenthal Represents

Elise Rosenthal of Rosenthal Represents

B.B. McBee 

Creating a buzz at the Licensing Show is newcomer, B.B. McBee. Three years in development, the cute bee character in his bomber jacket, was flying high in seeing licensing interest for use of the character on common household medical supplies, as well as children’s book publishing. Randi Storm, said, “We’ll exhibit again next year because we’ve made a lot of good contacts.”

Randi Storm of BB McBee

Randi Storm of BB McBee



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