November’s One-A-Day Q&A – Question #6

6 11 2016

Q: How hard is it to license art without Photoshop experience?november-q-a-final

A: Tough. Photoshop and the full Creative Suite from Adobe are really vital tools for the art licensor today. They have made it easier for people to work from home and given freelancers and entrepreneurs the ability to send files and get production done from a long distance. Therefore, having Photoshop is really, really important – more important than ever before and practically essential.

I have spoken to many creators and they recommend investing in the full Creative Suite with Photoshop, Illustrator, InDesign and Acrobat Pro. These will enable you to translate your art into presentations, mock ups and the files needed by the manufacturers. If the cost is too much to bite off in one chunk, the latest option is a cloud based version of the full program which will run you about $35 per month. The bonus here is that you will always be using the latest version.

Now, of course, you don’t have to learn Photoshop yourself, if you’re capable and willing to figure out another way to get the Photoshop work done. You need someone who can take your designs and put them in Photoshop for mock ups and presentations. They will also need to be able to send production files to the manufacturer when you get each licensing deal.

What you have to do is keep in mind how not having these skills will affect the revenue of your business. It is not impossible to run a licensing business without knowing Photoshop, but you will then have to hire someone to do it, as well as figure in the time factor. I would say learn Photoshop if possible, or be prepared to pay for the services which will impact your bottom-line significantly.




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