CREATE YOUR MONEY MAP (Marketing Action Plan) DESCRIBE YOUR PRODUCT

12 01 2017

The next MONEY MAP question asks: What is your product? Here is where you get to describe exactly what your product is. Are you a designer, illustrator, cartoonist with a character, an author or a brand? Make sure you are thorough in this description and focus on the details of how your product relates to the marketplace (specifically your audience). describe-your-product-day-4-final

If you are an art licensor, your product is not one image or even one collection, it’s all your work which embodies your design style, its qualities and the characteristics which make your work unique. This is what makes you distinctive, your unique selling point, or USP as marketers refer to it.

All artists, who become brands, have a USP. So make sure you can identify your USP and are able to explain it to others.

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One response

14 01 2017
Dean Bernal

Hello J’net,

The USP abreviation (unique selling point ) are three letters I have often seen in licensing content and when I look, I have even read it as a correstion for UPS Postal Services.
Thank you for clarifying these simple AND very important definitions, much less needed knowledge and duties for our branding. They certainly make a difference when it comes to a document, and especially a meeting.

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