CREATE YOUR MONEY MAP (Marketing Action Plan) IDENTIFY YOUR MARKETING STRATEGIES

16 01 2017

 

I’m going to keep this blog entry simple because here is where creating your MONEY MAP is different than a marketing plan.

cymm-identify-marketing-strategies

Most marketing plans include positioning, pricing, placement, people, promotion (and other P’s).  They are often long-winded explanations of what you already know, and sometimes actually ignore the well-thought-out ‘planning’ part.

Marketing plans should follow your mission statement and show how you intend to achieve your goals. They are about strategies and then the tactics which will be used.

For artists in the licensing arena, or wanting to be licensors, I recommend your marketing strategies focus on prioritizing your products and promotions.  That’s it.  I’m going to say it again: Prioritize Your Products & Promotions.  If you can execute market-ready products (art/designs/products) that meet consumer needs and promote them successfully to licensing manufacturers, you can virtually ignore your competition (who most likely won’t do this!) and meet or exceed your goals. (Keep reading…we’ll cover how to promote your art licensing collections in many of the days to come.)

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One response

16 01 2017
Yuko

such great advice!!! Thank you J’net!

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