CREATE YOUR MONEY MAP (Marketing Action Plan) Develop Promotions

18 01 2017


A promotion is simply a sales plan, which usually is centered on certain product(s) and is offered for a specific length of time. When I think of promotions, and in the context of art licensing, the plans should include the tools and tactics that you will use to find licensing partners (manufacturers and retailers) and close deals with them to generate income and accomplish your marketing objectives. cymm-develop-promotions

I believe the best marketing tools include trade shows, direct marketing, personal selling, social media, public relations and, if and when possible, advertising. Over the next several installments of the ‘Create Your Money MAP,’ I’ll share some thoughts on each of these promotional tools. Keep in mind that all of these essential promotional tools are so important that I’ve created full classes to teach many of the specific details for each of them.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: