Beyond the Booth – Top 10 Countdown – Making the Most of Your Trade Show Experience (Part 2)

22 04 2015

Screen Shot 2014-09-30 at 11.37.48 AMThis is Part 2, the conclusion, of ‘Beyond the Booth – Top 10 Countdown – Making the Most of Your Trade Show Experience’ 

5. Prepare press releases before AND after the show – This is one of the times you really need to reach out and share your business news and information. Publicity, such as those mentions or articles in magazines, blogs, newspapers, trade publications, are often more credible, believable and profitable than other types of exposure. Before the show it’s important to make sure everyone knows you will be attending, where to find you, and what you have to offer. After the show, it’s time to share the news about your accomplishments and executed deals.

4. Create a promo video – Videos are one of the most powerful and persuasive marketing tools available today. Keep in mind that a moving presentation overview draws in prospective clients, but be sure to share with them with your more detailed follow-up material when it comes to your one-on-one meetings. Try to format your videos for as many different platforms as possible. Videos can be used on booth monitors and on tablets and smartphones for impromptu presentations outside your booth, as well as in online public relations and for social media exposure. If you have a property that lends itself to an interactive demo, then go for it. By giving attendees something to do, it gives you more time to interact and discuss their needs. As you can see, your promotional videos will take on a variety of formats for different purposes. By organizing the goals and needs clearly before creating the videos, you can economize on the development of your materials.

3. Take time away from the booth – This takes preparation because you need the staffing to cover you when you step away, as well as to decide how to use your precious time. Get clear on your priorities so you can visit booths of prime prospects and competitors first. Make friends with your neighbors and take time to attend sessions where your prospects are speaking or might attend. And in general, talk to everyone to meet new people and make new friends. Whether in line for coffee, lunch, the restroom, or sitting at a training session or on the escalator…talk to the people around you. This is really the best way to take full advantage of your networking opportunities. Someone you struck up a conversation with is much more likely to stop when passing your booth on the show floor—and even if they aren’t a prospect, you never know WHO THEY KNOW. Once you have accomplished your goals, definitely take time to roam and get inspired by ideas and connections that hadn’t yet occurred to you.

2. Ask for what you are looking for – While many people might consider it too forward or rude, you will not get what you want if you don’t ask for it. This is what separates the effective business people from the ineffective ones. Write down exactly what it is you want your new contacts to know and what you are asking them to do. Make sure you relay it often and to everyone in a professional way. Again, be assertive, not aggressive. If you are unclear with yourself about what you want others to do, they will not know how to help you even when they are willing. Practice your points until you have them memorized.

1. What do YOU have to offer – This seems like a very obvious instruction, but you would be surprised how few people actually express clearly what they are offering. Remember that industry events, especially trade shows, are jam-packed with influential and busy individuals. You want to talk with everyone you can. Because you never know if they have the means to help your business in a variety of ways. And remember, common courtesy goes a long ways! You may not be as well-known as many of these folks, but you are important too. You need to be very clear about what you have to offer, so that you know exactly what you bring to the relationship. Conversations with high-ranking execs will go must smoother when you know exactly what you have to offer them. It’s important to have a realistic and dynamic vision of what you bring to the table, so that moving forward you aren’t wasting anyone’s time, including your own.

There is still time to register for ‘Marketing Your Art, Characters, Designs & New Brands through Trade Shows,‘ which begins today at 10 a.m. PDT. If you can’t attend today, you will receive an MP3 audio file and 80-page PowerPoint presentation at the conclusion of the class. For more information and to register click here.

Note: This article ran originally in the Licensing Expo Newsletter. All Art Licensing will be available at the Resource Center in the Art + Design zone Booth #C-13 where I will be reporting on deals and events, assisting attendees in navigation of the trade show, providing free expert licensing advice and supporting the Art + Design category exhibitors. Hope to see you there!





Beyond the Booth – Top 10 Countdown – Making the Most of Your Trade Show Experience (Part 1)

21 04 2015

LE booth interaction at Resource CenterThis is Part 1 of a 2-part special blog, so watch tomorrow’s to read the conclusion of the countdown.

Once you have your booth design completed, there is a host of other preparations to attend to. Actually preparing for the show and going ‘beyond the booth’ will assure that you have made the most of the time and money you invest in the show.

I know there are many of you who are just starting out or exhibiting for the first time and may not have thought of these, especially numbers #1 and #2 (in tomorrow’s post)! And for those of you who are seasoned veterans, it never hurts to skim and review good tactics.

If you aren’t sure whether you are ready for exhibiting at a trade show, or are exhibiting for the first time, definitely read my article below and seriously consider joining my class tomorrow. ‘Marketing Your Art, Characters, Designs & New Brands Through Trade Shows,’ will help you maximize your investment. This class explains exactly how to make intelligent decisions about whether you are ready (OR NOT) to exhibit at trade shows, as well as how to choose the appropriate shows and what you need to do to go from ‘internal creative concepts’ to ‘creating external income.’

We will cover an invaluable checklist of 25 questions which MUST be answered BEFORE you should invest the time and money in a trade show and how to prepare for and exhibit at the shows and create marketing to drive traffic to your booth. I’m really excited to be offering this class. Even if tomorrow doesn’t work with your schedule you can register, ask your questions, and take the class at your convenience through our MP3 audio file and 80-page PowerPoint presentation. Here’s a link to our course schedule page to register and get more details.

Now…in two parts: Beyond the Booth – Top 10 Countdown – Making the Most of Your Trade Show Experience

10. Make the most of your time – This takes planning and organization before the show. Create a list of goals to be completed before the end of the event. It should include people you want to see, booths you want to visit and educational sessions that are important to attend. Think about your overall goals and the people who can help you achieve them. Then I recommend looking at the exhibitor’s list for those who could be potential strategic partners, affiliates or licensees, as well as gathering information on your biggest competition.

9. Schedule appointments before the show – You will need to cull your existing lead list, as well as review the prior and current exhibitors lists for the show you are attending. If you know of companies important to building your business then find their contact information. It never hurts to introduce yourself and ask if they are attending the show. It is essential to prioritize the lead lists, so that you can request and schedule appointments with the companies which are most important to you.

8. Create specific goals for your meetings – In addition to your overall goals, you should prepare specific goals for each of your individual meetings so you will be well prepared to make the most of them. I strongly suggest if possible to research the businesses and people prior to each meeting and customizing the presentation when appropriate.

7. Prepare your content – Once you have created a compelling booth that tells a story, make sure you have the content—the ‘goods’—to back it up. Have collections, stories, scripts, designs, images that are immediately licensable. If you are a ‘concept booth,’ prepare as much content (television scripts, book manuscript, style guide imagery, etc.) as you can to show prospective licensees what they would be licensing from you and why a partnership will be profitable.

6. Take the conversations as far as they can go – Make sure that your homework includes writing down and practicing the questions which will move deals forward. This is especially important for the meetings with people you have already met with or spoken to prior to the show, and are now renewing or continuing the conversations. For the new contacts, most trade show attendees will usually give you 5 minutes or less of their time. Create and be prepared to share a VERY brief presentation, and then listen (DO NOT TALK YOURSELF OUT OF THE SALE)! As a rule of thumb, let them lead the discussion—be present and assertive, never aggressive. Then…you can ask questions to move things forward and make sure, as your potential customer leaves the booth that you have defined and agreed upon the next steps.

Note: The countdown continues tomorrow with the top 5 ways to make the most of your trade show experience.





Public Relations for Licensors – Artists, Designers, Characters & Brands – and My Top Ten Promotional Techniques

14 04 2015

Question:  What gives exposure, makes an impression and moves your business forward.

Answer: Public Relations.

As many of you know, I am a firm proponent of public relations as a marketing tool. It’s truly amazing that we have control over so much content these days. I discussed this in last month’s All Art Licensing Infoletter article, ‘Maximize Your Publicity-New Media Mix Offers Many Avenues to Tell Your Story.’ Click here to read or download.

Tomorrow I’m teaching ‘Public Relations for Today’s Licensor,’ one of my favorite and most important classes, which has been fully updated and revamped for 2015. If you really don’t understand how Public Relations works and want to either do-it-yourself (DIY) or manage your PR agency with more finesse, then invest in yourself and take this course. We’ll be covering how to develop your own lead lists and EXACTLY how to write press releases. In addition, I cover the top PR mistakes to avoid, plus social media techniques, top journalistic writing recommendations and a growing list of HOT press tips (which now exceeds 20) to get you noticed! I hope you will join me tomorrow. You can even register and get your questions answered during the class, but take the course at another time. In addition to an 80+ illustrated handout, you will receive the audio file the day after the class, so you can listen at your convenience. The cost is $60. Register here.

Today I’m sharing with you my Top Ten Self-Promotion Tips. I hope you will print them out and commit them to memory. One of the reasons that some of these, shall I say OBVIOUS, points made it to my Top Ten List, is because people, marketers, brands, artists, creators and companies of all kinds…STILL refuse to do them!

Say 'Hi!' if you see me at Licensing Expo or Surtex. Illustration courtesy of Debbie Tomassi who created 'Bodacious Broads.'

Say ‘Hi!’ if you see me at Licensing Expo or Surtex. Illustration courtesy of Debbie Tomassi who created ‘Bodacious Broads.’

1. 24/7 Marketing is Key – make it a habit…repeat…repeat.
2. Join the Conversation – real connections hold real power.
3. Target Your Ideal Clients – or your dream won’t become reality.
4. Develop a Mailing List of Interested People – get permission to send them updates.
5. Don’t Ask for Subscribers – change “subscribe” to “get updates.”
6. Blogs Need Promotion Too – if you have decided that blogging is key to your business, then promote it. Make sure you have a focus, that the blog is targeted to only ONE audience, and that your time investment will pay-off.
7. Have a Personal Story – don’t hide the personal side.
8. Don’t Forget to Call or Email – find a good reason to work with interesting people with the right knowledge and contacts and then reach out to them individually.
9. Think About the Long Term – make sure your plans include short and long-term goals and tactics.
10. Be Enjoyable and Professional to Work With – you would be amazed at how few people are and how much this will make you stand out!

Another great place to get self-promotion tips is from Austin Kleon’s book titled, ‘Show Your Work!’ Here’s a fun and beneficial quick-read article from Fast Company Magazine.

Check out All Art Licensing’s complete line up of Worldwide Creator’ Intensive Courses (we don’t just hold classes, we train thoroughly). Click here for the April schedule or to register for the “Public Relations for Today’s Licensor’ course.





How to Leverage your Intellectual Property to Get the Million-Dollar Deal and AAL Showers You With April Classes

8 04 2015

Note: If you want to register for Tomorrow’s Ask J’net Q&A, there is still time to send in your question.  Also…no need to worry about missing out on all the great information! Everyone who registers THIS MONTH, will automatiacally receive an MP3 file of the class. Register Now. (More about this and our other great classes below.)

How to Leverage your Intellectual Property to Get the Million-Dollar Deal

How do you become a brand? “How do you get millions of eyes and thousands of retail doors to open and focus on your cherished property and close the big deals?” The truth is, ‘what to do’ is actually fairly simple to explain; however, ‘how to do it’ is more difficult to accomplish.

The key to brand-building is leveraging. In the licensing industry, I have defined leveraging as: using a property’s current assets and awareness level (whatever they may be) to multiply itself exponentially using less effort than the amount of growth to be achieved. Leveraging is the one marketing tool, which increases and builds on your existing state and requires fewer resources to initiate the action, than the potential gain it acquires. For example, what you want to create is a situation where you are receiving $10,000 for every $1,000 invested. Repeatedly.

No matter what stage you are at in the development of your business, leveraging what you have for future gains is critical. You might be just beginning with a concept in mind or already have a collection of original art. Perhaps you have a television property and are looking toward a movie deal. All of these scenarios are constantly being developed in the industry and are accomplished through the art of leveraging.

Consider properties such as the Uglydoll®. They were manufacturing and selling their own dolls with great success. Because of this, they were able to take their concrete sales results and use them to demonstrate and convince other types of product manufacturers of the profit potential when investing in their characters. In fact, as the popular brand developed, Uglydoll® moved from a manufacturing based company to a full licensing model. This is a perfect example of skillful leveraging moves which lead to multiple deals and a complete change in the business plan. Examples of leveraging abound in the licensing industry.

Dilbert(R)When I was first starting out in the business, I managed a then little-known cartoon character named DILBERT®. Since the comic strip was in only about 100 newspapers, I needed to broaden our fan base dramatically. One strategic move changed the course of the property’s trajectory. At that time, I knew that our core audience was currently dominated by geeks. However, I believed the largest potential audience for the strip would include the millions of business people in the marketplace, if I was able to reach them. So I decided to try and get the cartoon into The Wall Street Journal. The problem was, this is a newspaper with a 100-year-old tradition of not running comics.

While this may sound like an impossible goal, it is important to never give up on what might be a great idea. Thinking and planning ten steps ahead is a critical part of any successful leveraging marketing program. I knew exposure to this broader business audience would mean a significant increase of our overall reach, products, media and profits.

So I considered a ‘back-door’ route to The Wall Street Journal newspaper which might make it possible to publish the cartoon through display advertising. Without any budget, I pitched and found a company to pay for the ads. Each advertisement included the latest daily DILBERT® comic strip brought to you by the sponsor. This single move increased our readership, our newsletter numbers and syndication, as well as positioned the cartoon for achieving our mass-market ‘business’ publishing goals.

Always look at the next leveraging move as a challenge to be solved and conquered. Failure is not an option. And remember sometimes you have to take three smaller steps to ready your property for the really big move you have established to achieve the larger goal.

A more recent example, Meghan Dougherty and Alece Birnbach, two of my current clients are the author and illustrator, respectively, of ‘Dorothy’s Derby Chronicles’—a property about a tween roller derby team of misfits. With nothing but a concept and a target audience that was 1) identifiable, 2) reachable, 3) sustainable and 4) large enough to warrant our efforts, the creators and I have worked to build-out the concept. These are the four ‘audience essentials’ for a property that can be leveraged.

First came the web site and a blog about the characters, meanwhile summaries of a ten-book series were developed and social media was utilized to reach the core audience of derby fans with key slogans, such as ‘Slugs & Hisses,’ ‘Wheels Before Heels’ and ‘Hit like a girl!’.Hit Like a Girl!

Developing a strong following within the roller derby community, we grew our online numbers to a level that could be leveraged. A strong book proposal and three completed chapters of the first book, drove us to a good publishing deal. Having the four audience essentials in place clinched the deal, even though my clients were unknown authors. We also made the decision to read drafts of the book to 5th grade classes and secured stories in the media around the concept of a girl power-based roller derby book for tweens. This demonstrated to publishers their ability to help promote the book when it launched.

Just recently the first book was released through Sourcebooks and has received great reviews, such as this one from Publisher’s Weekly: “Birnbach’s spot illustrations and comics sequences pepper the story, showcasing skating action and hinting at the characters’ vivacious personalities. Speaking to the insecurities of middle school, parental abandonment, and the thrill of a crush, this first book in the Dorothy’s Derby Chronicles series should easily drum up excitement among readers who aren’t afraid to get their elbows bruised.” The second book in the series is due to be released August of 2015.Rise of the Undead Redhead

Leveraging moves can be small or large, for money, exposure or other benefits. But they must be tackled and nurtured continuously at every stage of a growing property. Some ways to leverage new and established properties are available through strategic alliances, sponsorships, public relations, product extensions and social media efforts. However, one of the best ways to begin leveraging your property is at trade shows because you can reach so many influential decision-makers and potential partners at one time, when they are all gathered in one place. You can conceivably create in 2 or 3 days, the same number of connections and viable leads as you can develop in a year’s worth of your own sales efforts.

A licensing trade show is a great place to launch your next wave of exposure and strategically position your property for a new growth phase. The investment here can create great returns. When you have planned for and understand your next potential moves, it’s much easier to develop a clear message, direct your marketing materials, meet the right people and show them exactly how an alliance makes sense and creates revenue for all. Each strategic leveraging move is one step closer in getting to the million-dollar deal.

All Art Licensing Showers You with Great Classes In April, Starting with Our FREE Ask J’net Scheduled for Tomorrow, April 9th.

Ask J’net Q&A – ‘Marketing Your Licensing Business’WWCI from AAL
Thursday April 9th, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT
Duration: 1 hour
Price: FREE
1 hour live phone event – We’re continuing the wonderful conversation started last month on ‘How to Market Your Licensing Business’ in tomorrow’s Ask J’net Q&A. I will focus on answering more of your questions about how to market your art, character or brand licensing business. Here’s your opportunity to ask questions about creating a marketing plan, trade shows, exhibiting, public relations, closing sales and more. What are you wondering about that will help your business grow?
Sign-up here for the free class. When registering, there is a place at the bottom of the form to write your question(s). J’net will answer as many questions as possible during the hour. All you need to do is call in at the specific time to get answers to your questions and learn from others’ questions. If you can’t attend tomorrow’s class, please register anyway, as we’ll be sending the MP3 file to everyone who registers this month!
Please note: You will receive your  Dial-in number and Access Code for the class tonight from All Art Licensing. This is not an 800 number, so your standard long distance rates will apply.
Register Now

And here’s the rest of my April line-up of classes:
Public Relations for Today’s Licensors
Wednesday, April 15th, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT
Duration: 1.5 hours – including 65+ page PowerPoint Presentation (PDF format)
Price: $60

This class is for the emerging and intermediate art, design or character licensors, for both those who have public relations agents and those that are working solo. Join me for this comprehensive course which moves you from wondering how to get the word out about your business to managing your own press and promotions (or understanding how to manage your PR agency, if they handle your press). The class will cover:

  • develop your goals and strategies
  • create your own press plan
  • build targeted press lists
  • write effective and attention grabbing press releases
  • craft a press kit (and your brand)
  • determine priorities within Social Media, press and promotions
  • PR mistakes to avoid
  • plus HOT press tips to turn up the HEAT!

It also includes real-life examples to show you exactly what to do.

Creating a Successful Book Publishing Proposal
Friday, April 17th – 10:00 a.m. PDT/ 1:00 p.m. PDT
Duration: 1.5 hours – including 50+ page PowerPoint Presentation (PDF format)
Price: $60
In today’s marketplace, your character property needs to gain exposure and traction before it can move into the world of licensing. One of the best tracks to licensing is through book publishing. So if you have ever wondered how to create a successful publishing proposal, this is the class for you. J’net has published more than 30 books for clients and will provide detailed ‘how to’ instructions and information on ‘why’ it must be done a certain way. The class will include many examples, as well as, a run-down of the self-publishing and eBook options, vs. traditional publishing.

Marketing Your Art, Characters, Designs & New Brands through Trade Shows
Wednesday, April 22nd – 10:00 a.m. PDT / 1:00 p.m. EDT
Duration: 2 hours – including 70+ page PowerPoint Presentation (PDF format)
Price: $75

This course will show you how to market your creativity successfully—whether art, characters, designs or a new brand concept—and enter the $155B licensing arena through trade shows, as well as other practical marketing techniques. This Worldwide Creators’ Intensive class covers:

  •  choosing the right trade shows
  •  how to move from internal creative process to external income generation and
  • preparing for and exhibiting at a show.

Through detailed information and real life examples, J’net will demonstrate clearly how art, designs, characters and new brands are launched into the marketplace. Those who take this course will learn how to determine what they have in terms of a creative product, and whether it could be practical and profitable to exhibit at a trade show. This class is powerful, comprehensive and a great value for all those who have purchased a booth or are considering doing so.

Creating a Successful Television Proposal

Friday, April 24th – 10:00 a.m. PDT / 1:00 p.m. EDT
Duration: 1.5 hours – including 50+ page PowerPoint Presentation (PDF format)
Price: $60
Have you developed a character or television concept that you wish to pitch. This class will cover how to create a successful television proposal that will get producers attention, as well as what the entire process will look like. We will be discussing the various types of proposals, TV bibles, style guides and more. Do not miss your chance to have this confusing industry and process de-mystified and explained in detail and easy to understand terms. Learn how it relates to and drives the licensing business. We will also talk about options, how deals get done and how you can get one!

Visit our Class Schedule Page to Register for any of our April Classes. 





Video Interview with Designer Brand – Debra Valencia™ and Beginner’s Art Licensing Essentials Mini-Conference THIS WEEK!

22 03 2015

Debra Valencia LogoLast week was busier than ever with classes coming up and our seven-hour Art Licensing Essentials Mini-Conference for beginners starting this week (click here or see below). But I jumped at the chance to interview Debra Valencia for you…okay for me too! I enjoyed it so much and I know that you will find this wonderful video interview quite informative. We will be doing many more video interviews in the coming months, so watch for them.MiaNotecards

Debra has made a lot of progress in the art licensing arena in only six years of licensing, and in only two of those years did she have an agent. Before she found an agent she realized that getting some deals on her own would help her get a better agent, so she did (OH AROUND!) 32 deals between 2008 and 2013. Debra is also no stranger to helping fellow-artists new to licensing, as she mentors several in her geographic area of Los Angeles.

DVBathBodyI’m so excited to share this interview because it shows that you didn’t have to start 20 years ago in art licensing to become a successful branded artist. I think Debra Valencia is a perfect example for all artists, designers and creators who envision themselves as a brand. The Debra Valencia™ Brand features fashion-forward patterns that have endless applications in stationery, gift, craft and home décor. She is working with manufacturers in paper products, social expression, textiles, home fashions, tabletop, gift, craft and hobby, children’s merchandise and jewelry. Debra’s artwork is currently licensed for over a 1,000 products in stationery, home office, gift and textiles. I’m showing a few lovely products here, but of course, there are many more examples on her web site.

‘Sewing Pretty Bags’ By Debra Valencia & Cheyanne Valencia 132 pages Sewing sisters Debra and Cheyanne present 12 quick and easy projects for sewing boutique handbags, shopping totes, pouches and more. With step-by-step instructions and fresh, modern designs, they show how to make beautiful unique bags for both fashion and functional uses. Featuring quilt fabric collections by Debra Valencia.

‘Sewing Pretty Bags’
By Debra Valencia & Cheyanne Valencia
132 pages
Sewing sisters Debra and Cheyanne present 12 quick and easy projects for sewing boutique handbags, shopping totes, pouches and more. With step-by-step instructions and fresh, modern designs, they show how to make beautiful unique bags for both fashion and functional uses. Featuring quilt fabric collections by Debra Valencia.

Let me also share some exciting NEW news from the Valencia camp: her sister, Cheyanne, and Debra have collaborated to create a sewing book of 12 quick and easy boutique handbags, titled ‘Sewing Pretty Bags.’ She said the concept came out of their sewing handbags and other designer prototypes with her fabulous fabrics, as a way to showcase them. Debra even wrote her own proposal and pitched it at Book Expo, landing a quick deal with Fox Chapel Publishing. The book is scheduled to be in bookstores on May 1st, so look for it.

Okay…that’s all I’ll reveal for now…please make yourself a truly delicious cup of tea in a gorgeous mug or tea-cup and sit back and watch the interview. It will be worth every drop! (We apologize in advance for the slight audio feedback that occassionally arises during the interview.)

WWCI from AALWorldwide Creators’ Intensive – Art Licensing Mini-Conference $125 (Live Events + MP3 Audio Files and Full Presentation in PDFs to review at your convenience) The Worldwide Creators’ Intensive, our first global armchair 3-day mini-conference, is an action packed 7+ hours of learning the licensing business from the comfort of your own home.

Taught by J’net Smith of All Art Licensing – March 25, 26 & 27, 2015

It’s a very well-rounded and comprehensive, intensive 7+ hours of training scheduled over 3 days, with practical and affordable art licensing information created for the domestic and international art communities. The benefit of registering for our live events is that you receive our discounted price and you get to ask questions. If you cannot attend on the day and/or at the time we are offering the courses, don’t worry—you can still ask questions prior to the class and they will be answered.  Then you will receive the full class materials and audio, so you can take the courses at home whenever you like.

  • Art Licensing Essentials (Part 1)
  • Art Licensing Collections & Presentations (Part 2)
  • Art Licensing Marketing & Sales Techniques (Part 3)
  • Art Licensing Negotiations & Contracts (Part 4)

Save when you register for the entire event! Best Price: $125/USD Register for Worldwide Creators’ Intensive – all 4 live events

Learn More by clicking here or I’ve outlined the curriculum below:

WWCI: Art Licensing Essentials (Part 1) Wednesday, March 25, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (1.5 hours) $30 (if purchased separately)

This course covers:

  • insights to help you determine where you fit into this business
  • the art licensing process
  • product categories
  • timelines (how long does it take to make money)
  • artist requirements
  • challenges that are to be expected (& pitfalls to avoid)
  • distribution channels and retailers, and
  • the agent/artist relationship.

WWCI: Art Licensing Collections & Presentations (Part 2) Wednesday, March 25 – 1 p.m. EDT / 3 p.m. EDT (2 hours) $50 (if purchased separately)

This course covers how to:

  • develop your marketing strategy
  • define your target audience
  • research manufacturers
  • understand important licensing perspectives (that of the manufacturer/retailer vs. the artist/brand owner)
  • create professional collections
  • develop presentations
  • create pitch letters and
  • organize and write effective websites.

WWCI: Art Licensing Marketing & Sales Techniques (Part 3) Thursday, March 26, 2015 – 10:00 a.m. PDT / 1 p.m. EDT (2 hours) $50 (if purchased separately)

This course will cover how to:

  • create your sales tool kit of essential skills
  • understand the licensing sales process
  • find your retail fit
  • develop sales leads
  • write sales letters
  • communicate with manufacturers and
  • sell yourself to a prospective manufacturer or agent.

WWCI: Art Licensing Negotiations and Contracts (Part 4) Friday, March 27, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (2 hours) $50 (if purchased separately)

This course teaches:

  • the essential contract elements
  • protecting the rights to your art and business,
  • generating maximum income,
  • learning industry royalty rates
  • recognizing common mistakes
  • negotiation techniques
  • how to evaluate an offer
  • when to sign a deal and when not to

For more information on the 3-day Mini-Conference Intensives or to purchase any Part separately click here








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