31 Days of Marketing Tips for All Art Licensors – Tip #6

6 10 2016



31 Days of Marketing Tips for All Art Licensors – Tip #4

4 10 2016


Rugrats Creator Moves into a New Age and Other Licensing Expo Highlights

10 06 2015

rugratssplaatRugrats are going Splaat! Arlene Klasky, the co-creator of the 13-year hit Nickelodion cartoon, Rugrats, stopped by the Art + Design Resource Center booth (C15) yesterday to talk about her new project. Joining us with brand manager Megan Pearson, Arlene gave us a little sneak peak into her new property in development, Splaat!  All I can say is it’s great fun…and totally different. Now I’m a two-time fan!

American Posterity

American PosterityAmerican Posterity encompasses three very unique and different intellectual properties being launched at the Licensing Expo. The patented Interchangeable Stimulation Device is a system of cognitively stimulating panels that adhere to any baby or child carrying device. As a child ages the panels can be changed out to new age-appropriate designs. Zini & Friends is a character set that grows along with their kid buddies, morphing as they grow. On the younger side, each character is associated with a different shape, type of music, and language. As they grow, a different occupation, sport and learning style is associated with each character. Lastly, Chimpadoo is a character set that teaches sign language through everyday, hands-on applications, using sign images for things like bibs, plates, and bottles. Developed by Macey Schoen, you can check them all out at Booth E14.

Suzanne Cruise Creative Services Inc. Art Licensing

SuzanneSuzanne Cruise Creative Services Inc. Art Licensing has been coming to Licensing Expo as long as I have! After 20 years pf offering creative art licensing services to artists, Cruise represents 30 individual artists. The agency’s newest property, Sally Ball Sharp, has been very well received as a new and super versatile artist. A few other artists of note represented by Suzanne Cruise is Victoria Hutto, Gail Flores, and Lynnea Washburn.

Art Branding Insights and More From Licensing Expo

18 06 2014

And to round out today’s experience at the Licensing Expo, I am bringing you some details from two agencies that specialize in art licensing, including the interview below with Pam Goldwasser. If you want to learn more about big art licensing brands and dollars, make sure you don’t miss listening to this interview.

The Buffalo Works
Representing several artists, Buffalo Works is one of the busiest booths in the art+design zone. According to Pam Goldwasser, of The Buffalo Works, “We’ve had a lot of interest for the art of Jim Shore, DiPaolo and Robin Davis.” Categories for licensees have included home décor, such as pillows and wall art, as well as housewares, traditional giftware and stationery. The products, featuring the art from The Buffalo Works artists’, are sold across all channels of distribution from high-end, exclusive stores, to specialty and mass market retail outlets.

Totemic Universal
“This year’s show is evidence of what Totemic is all about. We’ve been approached by licensees for our artists who have retail connections for niche, boutique-like products only. They want anything that other places can’t or won’t offer,” Juaquim Burch said. Recently acquiring the Tony Curtis brand, Totemic will use its long-range brand building to educate and communicate the full story of the legendary star and his exceptional art as they begin the licensing process for the brand. In addition to the Tony Curtis line, highly visible offerings from Totemic are the work of Develter, specifically his Chin collection, as well as Utopic Joe, and its core art brand for Laurel Burch, which have all been approached for international representation.

Pinkytoast is Popping Up at Licensing Expo

16 06 2014

Pinkytoast violetta bee boxer ppSheila Meehan has taken on a new property that is very much ‘Art+Design’ but has a bit of a different twist.  It’s incredibly unique with it’s’ quirky combination of sweetness and goth. In this interview, we discuss how an agent can grow a new tween/teen property through retail testing and exposure. I think Pinkytoast is a great example of fine art and exceptional design, while also demonstrating how two unrelated themes — wide-eyed dolls/pin-ups & edgy goth themes–can create a new ‘knock-out’ genre.

23 knitty monster pink elephant knitty girl ppp35 lemon lament 8x10 collage page pinkytoast 2014hot topic tee shirt sample page pinkytoast 2014


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