Here is where the rubber hits the road, so they say…or the art hits the product. You need to take the time to carefully write down all the tactics, the exact and detailed steps that you must execute to achieve your marketing goals. Now if you have been following along, you may remember that ‘Prioritizing Your Products & Promotions’ is really where you need to focus your objectives, and therefore, your tactics.
So how will you spend your time to meet and exceed all those targets? And here is a key fork in the road, because if you don’t know what to do to achieve those goals, you need to get help and some answers. A bit of mentoring, coaching or colleague advice at these critical points can save you a lot of time and money in the long run. Spend a bit of your time and budget to know you are doing the right thing to get to this year’s finish line.
Once you know what you need to do (and in most cases, your tactics will include times you know what you need to do and some where you needed help figuring it out), then get them down on paper and jot down any related timing and budget issues. It is also important to consider any assistance, and other factors necessary, to complete the tactics.
Here is where you can consider themes to entice new audiences and reconnecting with existing licensees to expand your business. Also make sure you plan for time to market existing successful collections to new manufacturer licensees.
If creating your own product which you sell to leverage toward future licensing deals, then get those details on your tactic list. Remember that each item needs to start with its conclusion, so you can work backwards to create a time frame for achieving the goal and incorporating your budget items.