An Emphasis on Connecting With New Target Audiences and Diverse Properties is Seen at this Year’s Licensing Expo

19 06 2014

Here we are on day three of the Licensing Expo. There is still so much to talk about. Let me share the experience of another attendee who is walking the show for the first time, Dean Bernal.

Rosenthal Represents
A big draw for art licensing agent, Rosenthal Represents, has been a new giftline from artist Debby Carman. Going by the tagline “gift products celebrating lives transformed through recovery”, Elise Rosenthal says, “It’s designed for anyone, and their friends and families, who have had a connection with battling addiction, gone through rehabilitation programs, or is in recovery of any kind from illness or substance abuse.” Carman’s recovery line is added to her other emotional cause line, unFurrGetable, designs for products for pet bereavement. Several of Rosenthal’s artists, particularly Lizelle Phillips and Charmbiance, have received attention for dinnerware, jigsaw puzzles, seasonal flags, fabric, giftbags rugs and floormats.

Elise Rosenthal of Rosenthal Represents

Elise Rosenthal of Rosenthal Represents

B.B. McBee 

Creating a buzz at the Licensing Show is newcomer, B.B. McBee. Three years in development, the cute bee character in his bomber jacket, was flying high in seeing licensing interest for use of the character on common household medical supplies, as well as children’s book publishing. Randi Storm, said, “We’ll exhibit again next year because we’ve made a lot of good contacts.”

Randi Storm of BB McBee

Randi Storm of BB McBee





Licensing Expo Announces One to Watch Winner

17 06 2014

It’s the first day of Licensing Expo and things are really hopping!  My team and I are here at the Art+Design Resource Center for Advanstar working to answer questions from both the exhibitors and attendees in the Art+Design Zone. We also are helping manufacturers find you artists.  One manufacturer (a really big one by the way) is looking for aloha art. Email or call me if you do old-style hawaiian aloha art.

Phil Marden Design
Sometimes simpler is better and that is what veteran New York Times illustrator, Phil Marden has done to join the licensing game. After 30 years of speaking to a sophisticated urban audience through his illustrations in The Times, The Atlantic, Entertainment Weekly and dozens of other newspapers and magazines, Marden is adorning his designs for room décor and household items. At Licensing Expo ’14, Marden features over 30 new design collections inspired by the Mid-Century illustration and design that he grew up with and still collects and studies. He builds on his traditional illustration style to achieve a more graphic look by focusing on simple shapes, bold, flat colors and repeating patterns. Marden’s work is an amalgam of the geometric and pared-down style of classic illustrators like Otto Soglow and William Steig, the minimalism and restrained good-humor of Danish Modernism and some of the kookiness of Atomic Age graphics. SeveralMarden designs have already been picked up by Keka for their personal electronic cases, and he has been tapped for the second year in a row to design Australian swimwear for Tom & Teddy. Marden said “I am really enjoying the comradery of the artists at the show.” More than anything he wants to see children’s bedding with his design collections. He has also created collections specifically for kitchen textiles, fabric, tabletop and stationery.

Phil Marden in his Licensing Expo Booth

Phil Marden in his Licensing Expo Booth

 

Buildings by Phil Marden

Buildings by Phil Marden

Food Carts by Phil Marden

EarthArt International
You might have seen it before, but this is the debut exhibit for EarthArt International, at The Licensing Expo. EarthArt is original art by Sue Coccia, a passionate nature lover with Native American roots. The examples of EarthArt are several intricate pen and ink art pattern designs set within silhouettes of animal shapes, and then meticulously painted with acrylics. EarthArt already holds a half dozen licensees for a range of products, including a very detailed jewelry license that is unique to the art licensing aisles. For Coccia, she has had a mission of using her formal art background to combine with her deep love of animals. Other licenses for EarthArt include, coloring books, magnets, calendars, and cards. At the show this year, EarthArt looks to reach a wider audience and invite more licensing interest in all categories, such as luggage and fashion accessories.

Sue Coccia in Licensing Expo Booth

Sue Coccia in Licensing Expo Booth

 

Peacock by EarthArt

Peacock by EarthArt

 

 





Maria Scrivan’s Half Full Comic is Full of Promise

15 06 2014
(c) Maria Scrivan

(c) Maria Scrivan

I have had the pleasure to know Maria Scrivan for quite some time, but we just recently met.  Her humorous panel comic is growing in popularity on U-click and she has her eyes on licensing and publishing. We talked this week about how she got into cartooning and her goals for the Licensing Expo.  For those creators (and manufacturers) who enjoy a great belly laugh and creative juxtaposition, check out Half Full Comic.

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Debbie Tomassi Talks About Creating ‘Bodacious Broads’

10 06 2014

For any of you creating characters and hoping to create a line of greeting cards and more, I know you will enjoy my interview with Debbie Tomassi.  She is a veteran of American Greetings (20 years, no less), Recycled Paper Greetings, Ronnie Sellers…and knows her stuff!  Debbie is one of the artists I agent and I am excited that we get to share her story about creating a product line called ‘Bodacious Broads.’

 





Answers to Your Licensing Expo & Sales Questions

2 06 2014

Well it wasn’t that long ago that I was answering 20+ questions about the SURTEX trade show for a very large audience at the last Ask J’net Q&A. Now, here it is time to do it again for the Licensing Expo. As I am writing this blog, the Licensing Expo’s countdown clock says its only 14 days-11 hours-and 6 minutes until the show begins!

This week on Wednesday, at 12 noon PDT (3 p.m. EDT) I will be doing my next Ask J’net Q&A.  As always it’s FREE, and you can ask any questions you’d like about marketing and licensing your art, brands, and characters. This week, however, I’ll be giving priority to those questions which are concerning exhibiting or attending the Licensing Expo. So make sure to sign-up as soon as possible and put your questions at the bottom of the registration form.

For those of you wanting to finesse your skills and get the most out of your efforts and investment at the trade shows , I will be teaching ‘Sales & Trade Show Follow Through Techniques,’ my 2-hour course on Wednesday, June 25th from 12 noon – 2 p.m. PDT (3 p.m. – 5 p.m. E DT). The techniques will specifically include:

  • How to follow-up correctly with all sales leads
  • Finding the decision-maker
  • Asking the right questions
  • What EXACTLY to say (and when)
  • Relationship building
  • And more.

If you are not sure, clear and experienced in ‘doing’ the above points, I strongly suggest you consider the class. The cost is $60.  The class will allow you to ask your own pertinent questions, and will provide a full PowerPoint and audio after the live event. Click here to register now. 

As the Official Art + Design Blogger for  the Licensing Expo, you will find the All Art Licensing team managing the Art + Design Resource Center in Booth D30.  I will be performing a number of services, including blogging about events at the show, recording video interviews and connecting manufacturers and retailers with the appropriate the Art + Design Zone exhibitors. So stop by, if you are attending the show. I look forward to meeting new people, creating new business and catching up with friends and colleagues.

On another subject, I would also like to let everyone know about an offering from my colleagues at ArtMoose. They will be creating free HD promotional videos for all the Art + Design exhibitors, so make sure you get in touch with them to schedule your taping time at their Booth F31. If you are not an exhibitor, Art Moose will still create a 3-minute video about you and your artwork which can be used on your web site, blog or social media. The cost is $99. For those of you who don’t yet have a professionally created video and feel it might be advantageous to your business to include a video with your Internet presence, please contact marc@artmoose.com directly.

Looking forward to connecting with you soon….J’net

 

 

 

 

 

 

 

 








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