31 Days of Marketing Tips for All Art Licensors- Tip #20

20 10 2016

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31 Days of Marketing Tips for All Art Licensors – Tip #3

3 10 2016

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Video Interview with Designer Brand – Debra Valencia™ and Beginner’s Art Licensing Essentials Mini-Conference THIS WEEK!

22 03 2015

Debra Valencia LogoLast week was busier than ever with classes coming up and our seven-hour Art Licensing Essentials Mini-Conference for beginners starting this week (click here or see below). But I jumped at the chance to interview Debra Valencia for you…okay for me too! I enjoyed it so much and I know that you will find this wonderful video interview quite informative. We will be doing many more video interviews in the coming months, so watch for them.MiaNotecards

Debra has made a lot of progress in the art licensing arena in only six years of licensing, and in only two of those years did she have an agent. Before she found an agent she realized that getting some deals on her own would help her get a better agent, so she did (OH AROUND!) 32 deals between 2008 and 2013. Debra is also no stranger to helping fellow-artists new to licensing, as she mentors several in her geographic area of Los Angeles.

DVBathBodyI’m so excited to share this interview because it shows that you didn’t have to start 20 years ago in art licensing to become a successful branded artist. I think Debra Valencia is a perfect example for all artists, designers and creators who envision themselves as a brand. The Debra Valencia™ Brand features fashion-forward patterns that have endless applications in stationery, gift, craft and home décor. She is working with manufacturers in paper products, social expression, textiles, home fashions, tabletop, gift, craft and hobby, children’s merchandise and jewelry. Debra’s artwork is currently licensed for over a 1,000 products in stationery, home office, gift and textiles. I’m showing a few lovely products here, but of course, there are many more examples on her web site.

‘Sewing Pretty Bags’ By Debra Valencia & Cheyanne Valencia 132 pages Sewing sisters Debra and Cheyanne present 12 quick and easy projects for sewing boutique handbags, shopping totes, pouches and more. With step-by-step instructions and fresh, modern designs, they show how to make beautiful unique bags for both fashion and functional uses. Featuring quilt fabric collections by Debra Valencia.

‘Sewing Pretty Bags’
By Debra Valencia & Cheyanne Valencia
132 pages
Sewing sisters Debra and Cheyanne present 12 quick and easy projects for sewing boutique handbags, shopping totes, pouches and more. With step-by-step instructions and fresh, modern designs, they show how to make beautiful unique bags for both fashion and functional uses. Featuring quilt fabric collections by Debra Valencia.

Let me also share some exciting NEW news from the Valencia camp: her sister, Cheyanne, and Debra have collaborated to create a sewing book of 12 quick and easy boutique handbags, titled ‘Sewing Pretty Bags.’ She said the concept came out of their sewing handbags and other designer prototypes with her fabulous fabrics, as a way to showcase them. Debra even wrote her own proposal and pitched it at Book Expo, landing a quick deal with Fox Chapel Publishing. The book is scheduled to be in bookstores on May 1st, so look for it.

Okay…that’s all I’ll reveal for now…please make yourself a truly delicious cup of tea in a gorgeous mug or tea-cup and sit back and watch the interview. It will be worth every drop! (We apologize in advance for the slight audio feedback that occassionally arises during the interview.)

WWCI from AALWorldwide Creators’ Intensive – Art Licensing Mini-Conference $125 (Live Events + MP3 Audio Files and Full Presentation in PDFs to review at your convenience) The Worldwide Creators’ Intensive, our first global armchair 3-day mini-conference, is an action packed 7+ hours of learning the licensing business from the comfort of your own home.

Taught by J’net Smith of All Art Licensing – March 25, 26 & 27, 2015

It’s a very well-rounded and comprehensive, intensive 7+ hours of training scheduled over 3 days, with practical and affordable art licensing information created for the domestic and international art communities. The benefit of registering for our live events is that you receive our discounted price and you get to ask questions. If you cannot attend on the day and/or at the time we are offering the courses, don’t worry—you can still ask questions prior to the class and they will be answered.  Then you will receive the full class materials and audio, so you can take the courses at home whenever you like.

  • Art Licensing Essentials (Part 1)
  • Art Licensing Collections & Presentations (Part 2)
  • Art Licensing Marketing & Sales Techniques (Part 3)
  • Art Licensing Negotiations & Contracts (Part 4)

Save when you register for the entire event! Best Price: $125/USD Register for Worldwide Creators’ Intensive – all 4 live events

Learn More by clicking here or I’ve outlined the curriculum below:

WWCI: Art Licensing Essentials (Part 1) Wednesday, March 25, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (1.5 hours) $30 (if purchased separately)

This course covers:

  • insights to help you determine where you fit into this business
  • the art licensing process
  • product categories
  • timelines (how long does it take to make money)
  • artist requirements
  • challenges that are to be expected (& pitfalls to avoid)
  • distribution channels and retailers, and
  • the agent/artist relationship.

WWCI: Art Licensing Collections & Presentations (Part 2) Wednesday, March 25 – 1 p.m. EDT / 3 p.m. EDT (2 hours) $50 (if purchased separately)

This course covers how to:

  • develop your marketing strategy
  • define your target audience
  • research manufacturers
  • understand important licensing perspectives (that of the manufacturer/retailer vs. the artist/brand owner)
  • create professional collections
  • develop presentations
  • create pitch letters and
  • organize and write effective websites.

WWCI: Art Licensing Marketing & Sales Techniques (Part 3) Thursday, March 26, 2015 – 10:00 a.m. PDT / 1 p.m. EDT (2 hours) $50 (if purchased separately)

This course will cover how to:

  • create your sales tool kit of essential skills
  • understand the licensing sales process
  • find your retail fit
  • develop sales leads
  • write sales letters
  • communicate with manufacturers and
  • sell yourself to a prospective manufacturer or agent.

WWCI: Art Licensing Negotiations and Contracts (Part 4) Friday, March 27, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (2 hours) $50 (if purchased separately)

This course teaches:

  • the essential contract elements
  • protecting the rights to your art and business,
  • generating maximum income,
  • learning industry royalty rates
  • recognizing common mistakes
  • negotiation techniques
  • how to evaluate an offer
  • when to sign a deal and when not to

For more information on the 3-day Mini-Conference Intensives or to purchase any Part separately click here





FYI – Upcoming ‘Live Events’ In March

15 03 2015

Maybe it’s not so easy for you to travel to the latest art or character licensing trade show this year, but you are still really interested in learning about the licensing business and continuing your eWWCI from AALducation and training.

All Art Licensing is offering ‘live events’ beginning March 19th, as part of our Worldwide Creators’ Intensive, that will teach you the Art Licensing Essentials you need to learn with out leaving home, and the first event is FREE.

A Special FREE ‘Ask J’net Q&A’ Dedicated to Answering Your Marketing Questions – Thursday, March 19, 2015 – 10:00 a.m. PST / 1 p.m. EST (1 hour live event)

This Ask J’net Q&A will focus on answering your questions about how to market your art, designs, characters or brand licensing business during this one-hour ‘live’ phone event. Here’s your opportunity to ask questions about creating a marketing plan, trade shows, licensing plan, agents, public relations and more.  What are you wondering about that will help your business grow.

You just sign-up here for the free class. When registering, there is a place at the bottom of the form to write your question(s). J’net will answer as many questions as possible during the hour. All you need to do is call in at the specific time to get answers to your questions and learn from others’ questions. Please note: You will receive your Dial-in number and Access Code for the class the night before the event from All Art Licensing. This is not an 800 number, so your standard long distance rates will apply.

Price: FREE

Register Now

Worldwide Creators’ Intensive – Art Licensing Mini-Conference $125 (Live Events + MP3 Audio Files and Full Presentation in PDFs to review at your convenience) The Worldwide Creators’ Intensive, our first global armchair 3-day mini-conference, is an action packed 7+ hours of learning the licensing business from the comfort of your own home.

Taught by J’net Smith–All Art Licensing
March 25, 26 & 27, 2015

It’s a very well-rounded and comprehensive, intensive 7+ hours of training scheduled over 3 days, with practical and affordable art licensing information created for the domestic and international art communities. The benefit of registering for our live events is that you receive our discounted price and you get to ask questions. If you cannot attend on the day and/or at the time we are offering the courses, don’t worry—you can still ask questions prior to the class and they will be answered.  Then you will receive the full class materials and audio, so you can take the courses at home whenever you like.

  • Art Licensing Essentials (Part 1)
  • Art Licensing Collections & Presentations (Part 2)
  • Art Licensing Marketing & Sales Techniques (Part 3)
  • Art Licensing Negotiations & Contracts (Part 4)

Save when you register for the entire event! Best Price: $125/USD Register for Worldwide Creators’ Intensive – all 4 live events

Learn More by clicking here or I’ve outlined the curriculum below:

WWCI: Art Licensing Essentials (Part 1) Wednesday, March 25, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (1.5 hours) $30 (if purchased separately)

This course covers:

  • insights to help you determine where you fit into this business
  • the art licensing process
  • product categories
  • timelines (how long does it take to make money)
  • artist requirements
  • challenges that are to be expected (& pitfalls to avoid)
  • distribution channels and retailers, and
  • the agent/artist relationship.

WWCI: Art Licensing Collections & Presentations (Part 2) Wednesday, March 25 – 1 p.m. EDT / 3 p.m. EDT (2 hours) $50 (if purchased separately)

This course covers how to:

  • develop your marketing strategy
  • define your target audience
  • research manufacturers
  • understand important licensing perspectives (that of the manufacturer/retailer vs. the artist/brand owner)
  • create professional collections
  • develop presentations
  • create pitch letters and
  • organize and write effective websites.

WWCI: Art Licensing Marketing & Sales Techniques (Part 3) Thursday, March 26, 2015 – 10:00 a.m. PDT / 1 p.m. EDT (2 hours) $50 (if purchased separately)

This course will cover how to:

  • create your sales tool kit of essential skills
  • understand the licensing sales process
  • find your retail fit
  • develop sales leads
  • write sales letters
  • communicate with manufacturers and
  • sell yourself to a prospective manufacturer or agent.

WWCI: Art Licensing Negotiations and Contracts (Part 4) Friday, March 27, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (2 hours) $50 (if purchased separately)

This course teaches:

  • the essential contract elements
  • protecting the rights to your art and business,
  • generating maximum income,
  • learning industry royalty rates
  • recognizing common mistakes
  • negotiation techniques
  • how to evaluate an offer
  • when to sign a deal and when not to

For more information on the 3-day Mini-Conference Intensives or to purchase any Part separately click here





Clever Circus Theme Will Burst On the Scene at Licensing Expo

14 06 2014
Pop the Balloon Adventures in Ice Cream Land (c) Carlos Neville

Pop the Balloon Adventures in Ice Cream Land (c) Carlos Neville

Carlos Neville has attended Licensing Expo several years before launching his adventurous character ‘Pop the Ballooon.’  It’s a great example of a property which revolves around graphic design, clever sayings and soon a story, as well. But unlike many cartoon characters today, Pop can’t help but find danger everywhere. I think you will agree there is a lot to Pop.

(c) Carlos Neville

(c) Carlos Neville





Girl Nation is Top Nominee in ‘One to Watch’ Contest at Licensing Expo 2014

11 06 2014
(c) Girl Nation

(c) Girl Nation

I was thrilled to be able to talk with Vicki DeRoeck and Deb Dittmer, from Running Dog Graphics, this week about how they developed their new brand Girl Nation. Anyone who is striving to create a brand at home and wondering how to get out their and grow a brand from scratch needs to watch this video. These fearless gals have never attended the Licensing Expo before and have a Booth set to launch their new property. I will be talking with them again at Licensing Expo and after the event to see how the whole experience pans out for them.

 

(c) Girl Nation

(c) Girl Nation





Awesome October Classes

24 09 2012

I’m back with an ‘Awesome October’ of classes scheduled and wanted to share it with you today. If you have animation, television, movie and product licensing dreams for your character concepts then this is your chance to learn from a fantastic businessman, creative dude and teacher, Michael Fry, who co-created Over the Hedge (with partner T.Lewis).  Michael and I are joining forces to teach ‘Building Character: How to Cash In On Your Characters Without Losing Your Soul. ’This is the first webinar in All Art Licensing’s Worldwide Creators’ Intensive Series for Fall 2012/Winter 2013.  These courses are designed to bring top names,  highly qualified speakers, to creators around the globe.  We will specialize in providing detailed, immediately useful, information at a price nearly any artist can afford. These are always online events (webinars) so you can attend from anywhere, ask questions, and download the course and presentation soon after the live event for further study.  You never need to worry about missing one spec of valuable information. And of course, it’s time for another Free Friday, Ask J’net Q&A, so read on…there is something here for everyone.

Ask J’net Q&A – Friday, October 5, 2012 9AM PDT (12 Noon EDT)

Join me for our next, wildly popular Q&A class, where you have the opportunity to tap into my knowledge,  experience and brainpower.  This one hour class is a ‘live’ phone event where you provide the questions and I provide the answers – for FREE! Below I’ve listed just a fraction of the questions I’ve answered over the years.  So sign-up today and don’t forget to send in your questions on your registration form!

  • How do you organize a licensor’s web site to appeal to manufacturers?
  • As an artist, do I need a blog?
  • How risky is it to do spec work?
  • When signing licensing deals, should a press release be done for each company?
  • If I don’t like doing borders and patterns, can I just do stand alone images?
  • What are the traits to look for in a good manufacturing partner?
  • What design and theme trends will be seen on product this year?
  • How do I get started in art licensing?
  • What are private label products?
  • What would be the first 5 questions I ask a manufacturer, if they express interest in using my artwork for licensing?
  • How do I negotiate a royalty with a major manufacturer that wants to pay a flat fee?
  • When I copyright a “collection” of designs under one copyright, are they all covered?
  • When creating seasonal art, how far in advance are manufacturers shopping for it?
  • How can I determine if I need an agent or not?

Introduction to Art Licensing – Sponsored by the Graphic Artists Guild – Wednesday, October 10th 11:00 AM PDT (2:00 PM EDT)

A great class for those thinking about or entering the art licensing field. Learn about how art licensing works in this live webinar — which is FREE for Graphic Artists Guild Members. It will cover the fundamentals of art licensing and provide insights to help you determine where you fit into this business. I will teach the art licensing process, timelines, today’s artist requirements and challenges that are to be expected, as well as valuable information on retailers, the agent/artist relationship, and much more. If you are already a ‘Guild’ member, you can sign up on their site for free, or become a member to take advantage of other benefits and then register.  All registration for this event is being graciously handled by the Graphic Artists Guild. Awesome-thank you! Register here.

Worldwide Creators’ Intensive – Building Character: How to Cash In On Your Characters Without Losing Your Soul

Mon-Wed, October 15 -17, 2012 (6+ hours of training—register before 9/30 and it’s only $85)

Taught by: Michael Fry, Co-Creator ‘Over the Hedge’ and Creator ‘Committed’ (Bio) and J’net Smith of All Art Licensing / DILBERT Marketer (Bio)

They say content is king. But the truth is that viewers and readers fall in love with characters, not content. Whether it’s a novel, graphic novel, comic strip, web comic or web animation, characters are what attract loyal fans and licensors. Audiences want to own and share a piece of what they love, whether it’s a T-shirt, a plush toy or a major motion picture. But how do you get your character from the page or screen to the store or theater? Build an audience and licensors will come, right? Yes, that’s part of it. But there’s more — a lot more to making sure your characters get the best shot at becoming household names.

Please join the co-creator and writer of the Over the Hedge comic strip, Michael Fry, and I for a 6 hour webinar held  over three-days that will guide you through the intersection between art and commerce to best develop and market your characters to their maximum potential. The live seminar includes an extensive downloadable audio and PowerPoint presentation that outlines each step in the process from creation, publication and brand building to promotion and licensing for television and film. You can learn more, register or see the  daily schedule for Building Character online or click here for a printed version of our Worldwide Creators’ Intensives for Fall 2012/Winter 2013.








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