Video Interview with Designer Brand – Debra Valencia™ and Beginner’s Art Licensing Essentials Mini-Conference THIS WEEK!

22 03 2015

Debra Valencia LogoLast week was busier than ever with classes coming up and our seven-hour Art Licensing Essentials Mini-Conference for beginners starting this week (click here or see below). But I jumped at the chance to interview Debra Valencia for you…okay for me too! I enjoyed it so much and I know that you will find this wonderful video interview quite informative. We will be doing many more video interviews in the coming months, so watch for them.MiaNotecards

Debra has made a lot of progress in the art licensing arena in only six years of licensing, and in only two of those years did she have an agent. Before she found an agent she realized that getting some deals on her own would help her get a better agent, so she did (OH AROUND!) 32 deals between 2008 and 2013. Debra is also no stranger to helping fellow-artists new to licensing, as she mentors several in her geographic area of Los Angeles.

DVBathBodyI’m so excited to share this interview because it shows that you didn’t have to start 20 years ago in art licensing to become a successful branded artist. I think Debra Valencia is a perfect example for all artists, designers and creators who envision themselves as a brand. The Debra Valencia™ Brand features fashion-forward patterns that have endless applications in stationery, gift, craft and home décor. She is working with manufacturers in paper products, social expression, textiles, home fashions, tabletop, gift, craft and hobby, children’s merchandise and jewelry. Debra’s artwork is currently licensed for over a 1,000 products in stationery, home office, gift and textiles. I’m showing a few lovely products here, but of course, there are many more examples on her web site.

‘Sewing Pretty Bags’ By Debra Valencia & Cheyanne Valencia 132 pages Sewing sisters Debra and Cheyanne present 12 quick and easy projects for sewing boutique handbags, shopping totes, pouches and more. With step-by-step instructions and fresh, modern designs, they show how to make beautiful unique bags for both fashion and functional uses. Featuring quilt fabric collections by Debra Valencia.

‘Sewing Pretty Bags’
By Debra Valencia & Cheyanne Valencia
132 pages
Sewing sisters Debra and Cheyanne present 12 quick and easy projects for sewing boutique handbags, shopping totes, pouches and more. With step-by-step instructions and fresh, modern designs, they show how to make beautiful unique bags for both fashion and functional uses. Featuring quilt fabric collections by Debra Valencia.

Let me also share some exciting NEW news from the Valencia camp: her sister, Cheyanne, and Debra have collaborated to create a sewing book of 12 quick and easy boutique handbags, titled ‘Sewing Pretty Bags.’ She said the concept came out of their sewing handbags and other designer prototypes with her fabulous fabrics, as a way to showcase them. Debra even wrote her own proposal and pitched it at Book Expo, landing a quick deal with Fox Chapel Publishing. The book is scheduled to be in bookstores on May 1st, so look for it.

Okay…that’s all I’ll reveal for now…please make yourself a truly delicious cup of tea in a gorgeous mug or tea-cup and sit back and watch the interview. It will be worth every drop! (We apologize in advance for the slight audio feedback that occassionally arises during the interview.)

WWCI from AALWorldwide Creators’ Intensive – Art Licensing Mini-Conference $125 (Live Events + MP3 Audio Files and Full Presentation in PDFs to review at your convenience) The Worldwide Creators’ Intensive, our first global armchair 3-day mini-conference, is an action packed 7+ hours of learning the licensing business from the comfort of your own home.

Taught by J’net Smith of All Art Licensing – March 25, 26 & 27, 2015

It’s a very well-rounded and comprehensive, intensive 7+ hours of training scheduled over 3 days, with practical and affordable art licensing information created for the domestic and international art communities. The benefit of registering for our live events is that you receive our discounted price and you get to ask questions. If you cannot attend on the day and/or at the time we are offering the courses, don’t worry—you can still ask questions prior to the class and they will be answered.  Then you will receive the full class materials and audio, so you can take the courses at home whenever you like.

  • Art Licensing Essentials (Part 1)
  • Art Licensing Collections & Presentations (Part 2)
  • Art Licensing Marketing & Sales Techniques (Part 3)
  • Art Licensing Negotiations & Contracts (Part 4)

Save when you register for the entire event! Best Price: $125/USD Register for Worldwide Creators’ Intensive – all 4 live events

Learn More by clicking here or I’ve outlined the curriculum below:

WWCI: Art Licensing Essentials (Part 1) Wednesday, March 25, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (1.5 hours) $30 (if purchased separately)

This course covers:

  • insights to help you determine where you fit into this business
  • the art licensing process
  • product categories
  • timelines (how long does it take to make money)
  • artist requirements
  • challenges that are to be expected (& pitfalls to avoid)
  • distribution channels and retailers, and
  • the agent/artist relationship.

WWCI: Art Licensing Collections & Presentations (Part 2) Wednesday, March 25 – 1 p.m. EDT / 3 p.m. EDT (2 hours) $50 (if purchased separately)

This course covers how to:

  • develop your marketing strategy
  • define your target audience
  • research manufacturers
  • understand important licensing perspectives (that of the manufacturer/retailer vs. the artist/brand owner)
  • create professional collections
  • develop presentations
  • create pitch letters and
  • organize and write effective websites.

WWCI: Art Licensing Marketing & Sales Techniques (Part 3) Thursday, March 26, 2015 – 10:00 a.m. PDT / 1 p.m. EDT (2 hours) $50 (if purchased separately)

This course will cover how to:

  • create your sales tool kit of essential skills
  • understand the licensing sales process
  • find your retail fit
  • develop sales leads
  • write sales letters
  • communicate with manufacturers and
  • sell yourself to a prospective manufacturer or agent.

WWCI: Art Licensing Negotiations and Contracts (Part 4) Friday, March 27, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (2 hours) $50 (if purchased separately)

This course teaches:

  • the essential contract elements
  • protecting the rights to your art and business,
  • generating maximum income,
  • learning industry royalty rates
  • recognizing common mistakes
  • negotiation techniques
  • how to evaluate an offer
  • when to sign a deal and when not to

For more information on the 3-day Mini-Conference Intensives or to purchase any Part separately click here

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FYI – Upcoming ‘Live Events’ In March

15 03 2015

Maybe it’s not so easy for you to travel to the latest art or character licensing trade show this year, but you are still really interested in learning about the licensing business and continuing your eWWCI from AALducation and training.

All Art Licensing is offering ‘live events’ beginning March 19th, as part of our Worldwide Creators’ Intensive, that will teach you the Art Licensing Essentials you need to learn with out leaving home, and the first event is FREE.

A Special FREE ‘Ask J’net Q&A’ Dedicated to Answering Your Marketing Questions – Thursday, March 19, 2015 – 10:00 a.m. PST / 1 p.m. EST (1 hour live event)

This Ask J’net Q&A will focus on answering your questions about how to market your art, designs, characters or brand licensing business during this one-hour ‘live’ phone event. Here’s your opportunity to ask questions about creating a marketing plan, trade shows, licensing plan, agents, public relations and more.  What are you wondering about that will help your business grow.

You just sign-up here for the free class. When registering, there is a place at the bottom of the form to write your question(s). J’net will answer as many questions as possible during the hour. All you need to do is call in at the specific time to get answers to your questions and learn from others’ questions. Please note: You will receive your Dial-in number and Access Code for the class the night before the event from All Art Licensing. This is not an 800 number, so your standard long distance rates will apply.

Price: FREE

Register Now

Worldwide Creators’ Intensive – Art Licensing Mini-Conference $125 (Live Events + MP3 Audio Files and Full Presentation in PDFs to review at your convenience) The Worldwide Creators’ Intensive, our first global armchair 3-day mini-conference, is an action packed 7+ hours of learning the licensing business from the comfort of your own home.

Taught by J’net Smith–All Art Licensing
March 25, 26 & 27, 2015

It’s a very well-rounded and comprehensive, intensive 7+ hours of training scheduled over 3 days, with practical and affordable art licensing information created for the domestic and international art communities. The benefit of registering for our live events is that you receive our discounted price and you get to ask questions. If you cannot attend on the day and/or at the time we are offering the courses, don’t worry—you can still ask questions prior to the class and they will be answered.  Then you will receive the full class materials and audio, so you can take the courses at home whenever you like.

  • Art Licensing Essentials (Part 1)
  • Art Licensing Collections & Presentations (Part 2)
  • Art Licensing Marketing & Sales Techniques (Part 3)
  • Art Licensing Negotiations & Contracts (Part 4)

Save when you register for the entire event! Best Price: $125/USD Register for Worldwide Creators’ Intensive – all 4 live events

Learn More by clicking here or I’ve outlined the curriculum below:

WWCI: Art Licensing Essentials (Part 1) Wednesday, March 25, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (1.5 hours) $30 (if purchased separately)

This course covers:

  • insights to help you determine where you fit into this business
  • the art licensing process
  • product categories
  • timelines (how long does it take to make money)
  • artist requirements
  • challenges that are to be expected (& pitfalls to avoid)
  • distribution channels and retailers, and
  • the agent/artist relationship.

WWCI: Art Licensing Collections & Presentations (Part 2) Wednesday, March 25 – 1 p.m. EDT / 3 p.m. EDT (2 hours) $50 (if purchased separately)

This course covers how to:

  • develop your marketing strategy
  • define your target audience
  • research manufacturers
  • understand important licensing perspectives (that of the manufacturer/retailer vs. the artist/brand owner)
  • create professional collections
  • develop presentations
  • create pitch letters and
  • organize and write effective websites.

WWCI: Art Licensing Marketing & Sales Techniques (Part 3) Thursday, March 26, 2015 – 10:00 a.m. PDT / 1 p.m. EDT (2 hours) $50 (if purchased separately)

This course will cover how to:

  • create your sales tool kit of essential skills
  • understand the licensing sales process
  • find your retail fit
  • develop sales leads
  • write sales letters
  • communicate with manufacturers and
  • sell yourself to a prospective manufacturer or agent.

WWCI: Art Licensing Negotiations and Contracts (Part 4) Friday, March 27, 2015 – 10:00 a.m. PDT / 1:00 p.m. EDT (2 hours) $50 (if purchased separately)

This course teaches:

  • the essential contract elements
  • protecting the rights to your art and business,
  • generating maximum income,
  • learning industry royalty rates
  • recognizing common mistakes
  • negotiation techniques
  • how to evaluate an offer
  • when to sign a deal and when not to

For more information on the 3-day Mini-Conference Intensives or to purchase any Part separately click here





4 Informational (& Motivational) Online Classes—with Special Guest Speaker

20 03 2014

Many times I have noticed that people (including myself sometimes) say and want to learn and increase their knowledge about a given subject, such as art licensing. Yet often it does not happen. The problem is that often there is no action or follow through to that desire, and therefore, no increased learning or movement forward.

The reason for this, I think, can be lack of continuous motivation. A daily habit of creating a motivation focused on your goals has to be developed. So you will remain motivated until you achieve your desire. This is one of the reasons, I continuously refine and present such detailed classes and blogs, month after month. I want you to succeed!

I have scheduled 4 new classes this spring, including two FREE Q&A’s, as well as two affordable, comprehensive courses.  All classes are designed to inspire and stimulate your desire to succeed in your goals, by providing practical and immediately useful information.

Join our Free Ask J’net Q&A on March 26th and May 14th for some ‘hot’ answers to your most pressing art marketing and licensing questions.

Below is our spring schedule of classes, part of the Worldwide Creators’ Intensive series.

Meanwhile, share this with your friends and colleagues; peruse the courses and register ASAP to get your questions answered!

Ask J’net Q&A’s

Wednesday, March 26th, 2014 – 12 noon to 1 p.m. PST/3 p.m. – 4 p.m. EST

Wednesday, May 14th, 2014 – 12 noon to 1 p.m. PST/3 p.m. – 4 p.m. EST

Price: FREE Register: HERE

These one-hour classes are a ‘live’ phone event, where you provide the questions about art, design & character licensing and J’net provides the answers. When registering online, just write your question at the bottom of the form. J’net will answer as many questions as possible during the hour, all you need to do is call in at the specific time to get answers to your questions and learn from others’ questions.

Please note: You will receive your Dial-in number and Access Code for the class the night before the event from All Art Licensing. This is not an 800 number, so your standard long distance fees will apply.

NEW–Today’s PR and Promotion Essentials for Art Licensors

I’m excited to announce that I will be joined by Guest Presenter, Greg Walsh of Walsh PR, who will discuss Social Media’s role, mistakes to avoid and hot tips and trends in PR today!!

Date: Wednesday April 9, 2014

Time: 12 noon – 2 p.m. PDT/3 p.m. – 5 p.m. EDT

Duration: 2 hours including Q&A

Price: $60 Register: HERE

This class is for the emerging and intermediate level art licensor, those who both have agents and are working solo.  Join me for a comprehensive course that moves you from wondering how to get the word out about your business to managing your own press and promotions (or understanding how to manage your PR agency or agent, if they handle your press).

The class will teach you how to:

·        develop your goals and create your own press plan

·        create targeted press lists

·        write effective press releases

·        build a press kit (and your brand)

·        determine priorities within Social Media, press and promotions

·        PR mistakes to avoid

·        plus 15 HOT press tips to turn up the HEAT!

The goal is for you to understand the PR tactics that will gain you exposure and build your brand and business.  This course will include more than 50 slides with guidelines and visual examples that relate to the licensing industry.

Greg Walsh of Walsh Public Relations, out of Fairfield, CT, will join J’net in presenting a part of this course.  A public relations veteran of 20+ years, Greg has extensive experience in creating PR campaigns through both the consumer and trade media. The brands, properties,and products he has successfully represented include: ZIGGY, U-Haul, Honeywell, The Teenage Mutant Ninja Turtles, National Geographic, Wild Republic Retail Stores, Barbie®, Hot Wheels®, Lalaloopsy, Batman®, Chicken Soup for the Soul®, MTV Game, Slylock Fox & Comics For Kids.

NEW–Character Licensing (Emerging Artist/Beginner Level)–This course has been totally updated and expanded.

Date: Wednesday May 21st, 2014

Time: 12 noon – 2 p.m. PDT/3 p.m. – 5 p.m. EDT

Duration: 2 hours including Q&A

Price: $60 Register: HERE

This course is an introduction to character licensing for cartoonists, animators and illustrators. A lot of creators ask: “What can I do with my characters?” This class will show you some very practical and useful answers to this question.

In this course, we will explore character licensing from the beginning first steps to the first signed contract. This class will teach you how to design characters to enhance their licensing potential, create exposure, leverage business opportunities, know when you are ready to license products and choose the product categories which are best for your characters. We will also cover the most important things to watch for and avoid.

If you are more inclined to create characters, than designs, then this is the right class for you. Your characters make sense to you…now let me help you make sure they will appeal to the broadest possible audience.  With the right industry knowledge and strategic thinking, you can learn how to share them with the world.

Remember, that if you want to attend a class, but have a scheduling conflict, the 2-hour courses always include a PowerPoint presentation & full audio, which will be provided the day after the live event. So sign up, save a few bucks by registering for the live event, but listen to them whenever you like!








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