4 Informational (& Motivational) Online Classes—with Special Guest Speaker

20 03 2014

Many times I have noticed that people (including myself sometimes) say and want to learn and increase their knowledge about a given subject, such as art licensing. Yet often it does not happen. The problem is that often there is no action or follow through to that desire, and therefore, no increased learning or movement forward.

The reason for this, I think, can be lack of continuous motivation. A daily habit of creating a motivation focused on your goals has to be developed. So you will remain motivated until you achieve your desire. This is one of the reasons, I continuously refine and present such detailed classes and blogs, month after month. I want you to succeed!

I have scheduled 4 new classes this spring, including two FREE Q&A’s, as well as two affordable, comprehensive courses.  All classes are designed to inspire and stimulate your desire to succeed in your goals, by providing practical and immediately useful information.

Join our Free Ask J’net Q&A on March 26th and May 14th for some ‘hot’ answers to your most pressing art marketing and licensing questions.

Below is our spring schedule of classes, part of the Worldwide Creators’ Intensive series.

Meanwhile, share this with your friends and colleagues; peruse the courses and register ASAP to get your questions answered!

Ask J’net Q&A’s

Wednesday, March 26th, 2014 – 12 noon to 1 p.m. PST/3 p.m. – 4 p.m. EST

Wednesday, May 14th, 2014 – 12 noon to 1 p.m. PST/3 p.m. – 4 p.m. EST

Price: FREE Register: HERE

These one-hour classes are a ‘live’ phone event, where you provide the questions about art, design & character licensing and J’net provides the answers. When registering online, just write your question at the bottom of the form. J’net will answer as many questions as possible during the hour, all you need to do is call in at the specific time to get answers to your questions and learn from others’ questions.

Please note: You will receive your Dial-in number and Access Code for the class the night before the event from All Art Licensing. This is not an 800 number, so your standard long distance fees will apply.

NEW–Today’s PR and Promotion Essentials for Art Licensors

I’m excited to announce that I will be joined by Guest Presenter, Greg Walsh of Walsh PR, who will discuss Social Media’s role, mistakes to avoid and hot tips and trends in PR today!!

Date: Wednesday April 9, 2014

Time: 12 noon – 2 p.m. PDT/3 p.m. – 5 p.m. EDT

Duration: 2 hours including Q&A

Price: $60 Register: HERE

This class is for the emerging and intermediate level art licensor, those who both have agents and are working solo.  Join me for a comprehensive course that moves you from wondering how to get the word out about your business to managing your own press and promotions (or understanding how to manage your PR agency or agent, if they handle your press).

The class will teach you how to:

·        develop your goals and create your own press plan

·        create targeted press lists

·        write effective press releases

·        build a press kit (and your brand)

·        determine priorities within Social Media, press and promotions

·        PR mistakes to avoid

·        plus 15 HOT press tips to turn up the HEAT!

The goal is for you to understand the PR tactics that will gain you exposure and build your brand and business.  This course will include more than 50 slides with guidelines and visual examples that relate to the licensing industry.

Greg Walsh of Walsh Public Relations, out of Fairfield, CT, will join J’net in presenting a part of this course.  A public relations veteran of 20+ years, Greg has extensive experience in creating PR campaigns through both the consumer and trade media. The brands, properties,and products he has successfully represented include: ZIGGY, U-Haul, Honeywell, The Teenage Mutant Ninja Turtles, National Geographic, Wild Republic Retail Stores, Barbie®, Hot Wheels®, Lalaloopsy, Batman®, Chicken Soup for the Soul®, MTV Game, Slylock Fox & Comics For Kids.

NEW–Character Licensing (Emerging Artist/Beginner Level)–This course has been totally updated and expanded.

Date: Wednesday May 21st, 2014

Time: 12 noon – 2 p.m. PDT/3 p.m. – 5 p.m. EDT

Duration: 2 hours including Q&A

Price: $60 Register: HERE

This course is an introduction to character licensing for cartoonists, animators and illustrators. A lot of creators ask: “What can I do with my characters?” This class will show you some very practical and useful answers to this question.

In this course, we will explore character licensing from the beginning first steps to the first signed contract. This class will teach you how to design characters to enhance their licensing potential, create exposure, leverage business opportunities, know when you are ready to license products and choose the product categories which are best for your characters. We will also cover the most important things to watch for and avoid.

If you are more inclined to create characters, than designs, then this is the right class for you. Your characters make sense to you…now let me help you make sure they will appeal to the broadest possible audience.  With the right industry knowledge and strategic thinking, you can learn how to share them with the world.

Remember, that if you want to attend a class, but have a scheduling conflict, the 2-hour courses always include a PowerPoint presentation & full audio, which will be provided the day after the live event. So sign up, save a few bucks by registering for the live event, but listen to them whenever you like!

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An Art Licensor’s Continuing Education

19 03 2014

learn earnThe road to a successful licensing business is paved with many steps over a variety of paths. And it’s not a short journey, by any means. Joan Beiriger, licensed artist and self-proclaimed art licensing junkie (and blogger), was listening to one of my Ask J’net Q&A’s when I mentioned this.

Joan wrote: “One thing that you covered really sparked my interest.  You discussed what the role of an artist is and you said that an artist needs to learn about art licensing not just at the beginning of her career but she needs to continue learning forever.  And that also involves learning about manufacturing and retail to know what consumers want.  Exactly what I believe in!”

I clearly agree with her. She then asked me to write a blog about the education that artists need, to skillfully maneuver the twists and turns on the road through art licensing. Here it is Joan—

In any business endeavor there are lots of things to learn and the world also doesn’t stop for anyone or anything. It does not wait for someone to catch up. Like a real estate agent re-taking their license, a surgeon updating their skills or a computer geek learning the latest software, education and learning is vital and it should be at the top of your ‘to do’ list every year.

As I focused on the various areas that art licensors need to learn about, I thought about how wonderfully diverse this industry is. I personally love that about licensing and marketing, as well. But this does mean that you need to always be open to, and on the lookout for new training opportunities, throughout your career. Here’s my list of topics, which I believe should be on your continuing education list—

ART—As artists, we should explore and expand our style and then experiment with a new one. Never stop seeking more of your creative source. Take time to play with your art and develop your own new ideas and techniques. Also:

  • Keep an eye on current trends, whether for inspiration, or just information
  • If sales are dropping, then consider whether your art style is slipping out of date
  • Make sure you continuously update your web site with new art

TECHNOLOGY—What’s the latest technology on the landscape for:

  • Business, sales & marketing
  • Creating art, presentations, production files and more
  • Communication, social media, publishing & entertainment (Note: they call these platforms, and if you can re-purpose your art and designs for various platforms, all the better!)

LICENSING—What would you like to learn for your licensing business about:

  • Agents
  • Portfolios
  • Collection Design
  • Trends
  • Sales
  • Contracts
  • Negotiations

BUSINESS—What training and skills are necessary for your entrepreneurial business to succeed:

  • Marketing & Sales
  • Branding
  • Public Relations
  • Promotions
  • Accounting
  • Time Management
  • Choose what you want to do yourself and what you want to hire out.
  • Learn how to discern who is the most economical and best fit for your business. That, in itself, is a skill and one in which I often find myself guiding my clients.

MANUFACTURING—What do you understand about manufacturing? Understanding the manufacturing process for different product categories is really important. This is, undoubtedly, one of the biggest areas where I believe artists need to learn more. The art licensing entrepreneur needs to develop skills in:

  • Creating art that works well on products
  • Developing captivating & sales-worthy product designs
  • Tailoring the work you present to a specific manufacturer to fit their production capabilities
  • Preparing art for production
  • Selling (licensing) themselves and their art to manufacturers

RETAIL—In addition to getting inside the head of the manufacturers, retail education is the second-most lacking area in the art licensing entrepreneurial skill set. Artists and all types of creators who want to bring their concepts to market need to learn how to think like a wholesale manufacturer, a retailer and ultimately target the consumer. Therefore, learning about retail is essential and will help you immensely as a licensor when you comprehend:

  • Retailing
    • Channels of distribution
    • Types of retail outlets
    • Pricing strategies
    • Purchasing trends
    • Promotions and new ways of attracting customers
    • Merchandising
      • Visual merchandising
      • Cross merchandising
      • Internet sales

This list certainly doesn’t cover every topic. However, it’s a fantastic place to start. If you really want to create an income with your creations you must keep yourself motivated, stay connected to and expand into your creative source, and continue to learn throughout your career about the industry and business. Never give up on your goals and dreams. Just remember, those that don’t keep up, get left behind.








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