31 Days of Marketing Tips for All Art Licensors – Tip #7

An Interview with Jim Davis, Creator of Garfield

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Jim Davis stopped by The Art+Design Resource Center at Licensing Expo last week and he granted us, what turned out to be a very heartwarming interview. I also learned that today, June 19th is Garfield’s 37th Anniversary. So Happy Birthday Garfield! I love how cartoon characters age so gracefully!

I asked Jim specifically about he regained control of his intellectual property rights, which were earlier owned by UFS (United Feature Syndicate) and what’s in-store for the future with Garfield. (In advance, please excuse the naturally loud background noise on this video, which was difficult to avoid and edit out at Licensing Expo.)