4 Informational (& Motivational) Online Classes—with Special Guest Speaker

20 03 2014

Many times I have noticed that people (including myself sometimes) say and want to learn and increase their knowledge about a given subject, such as art licensing. Yet often it does not happen. The problem is that often there is no action or follow through to that desire, and therefore, no increased learning or movement forward.

The reason for this, I think, can be lack of continuous motivation. A daily habit of creating a motivation focused on your goals has to be developed. So you will remain motivated until you achieve your desire. This is one of the reasons, I continuously refine and present such detailed classes and blogs, month after month. I want you to succeed!

I have scheduled 4 new classes this spring, including two FREE Q&A’s, as well as two affordable, comprehensive courses.  All classes are designed to inspire and stimulate your desire to succeed in your goals, by providing practical and immediately useful information.

Join our Free Ask J’net Q&A on March 26th and May 14th for some ‘hot’ answers to your most pressing art marketing and licensing questions.

Below is our spring schedule of classes, part of the Worldwide Creators’ Intensive series.

Meanwhile, share this with your friends and colleagues; peruse the courses and register ASAP to get your questions answered!

Ask J’net Q&A’s

Wednesday, March 26th, 2014 – 12 noon to 1 p.m. PST/3 p.m. – 4 p.m. EST

Wednesday, May 14th, 2014 – 12 noon to 1 p.m. PST/3 p.m. – 4 p.m. EST

Price: FREE Register: HERE

These one-hour classes are a ‘live’ phone event, where you provide the questions about art, design & character licensing and J’net provides the answers. When registering online, just write your question at the bottom of the form. J’net will answer as many questions as possible during the hour, all you need to do is call in at the specific time to get answers to your questions and learn from others’ questions.

Please note: You will receive your Dial-in number and Access Code for the class the night before the event from All Art Licensing. This is not an 800 number, so your standard long distance fees will apply.

NEW–Today’s PR and Promotion Essentials for Art Licensors

I’m excited to announce that I will be joined by Guest Presenter, Greg Walsh of Walsh PR, who will discuss Social Media’s role, mistakes to avoid and hot tips and trends in PR today!!

Date: Wednesday April 9, 2014

Time: 12 noon – 2 p.m. PDT/3 p.m. – 5 p.m. EDT

Duration: 2 hours including Q&A

Price: $60 Register: HERE

This class is for the emerging and intermediate level art licensor, those who both have agents and are working solo.  Join me for a comprehensive course that moves you from wondering how to get the word out about your business to managing your own press and promotions (or understanding how to manage your PR agency or agent, if they handle your press).

The class will teach you how to:

·        develop your goals and create your own press plan

·        create targeted press lists

·        write effective press releases

·        build a press kit (and your brand)

·        determine priorities within Social Media, press and promotions

·        PR mistakes to avoid

·        plus 15 HOT press tips to turn up the HEAT!

The goal is for you to understand the PR tactics that will gain you exposure and build your brand and business.  This course will include more than 50 slides with guidelines and visual examples that relate to the licensing industry.

Greg Walsh of Walsh Public Relations, out of Fairfield, CT, will join J’net in presenting a part of this course.  A public relations veteran of 20+ years, Greg has extensive experience in creating PR campaigns through both the consumer and trade media. The brands, properties,and products he has successfully represented include: ZIGGY, U-Haul, Honeywell, The Teenage Mutant Ninja Turtles, National Geographic, Wild Republic Retail Stores, Barbie®, Hot Wheels®, Lalaloopsy, Batman®, Chicken Soup for the Soul®, MTV Game, Slylock Fox & Comics For Kids.

NEW–Character Licensing (Emerging Artist/Beginner Level)–This course has been totally updated and expanded.

Date: Wednesday May 21st, 2014

Time: 12 noon – 2 p.m. PDT/3 p.m. – 5 p.m. EDT

Duration: 2 hours including Q&A

Price: $60 Register: HERE

This course is an introduction to character licensing for cartoonists, animators and illustrators. A lot of creators ask: “What can I do with my characters?” This class will show you some very practical and useful answers to this question.

In this course, we will explore character licensing from the beginning first steps to the first signed contract. This class will teach you how to design characters to enhance their licensing potential, create exposure, leverage business opportunities, know when you are ready to license products and choose the product categories which are best for your characters. We will also cover the most important things to watch for and avoid.

If you are more inclined to create characters, than designs, then this is the right class for you. Your characters make sense to you…now let me help you make sure they will appeal to the broadest possible audience.  With the right industry knowledge and strategic thinking, you can learn how to share them with the world.

Remember, that if you want to attend a class, but have a scheduling conflict, the 2-hour courses always include a PowerPoint presentation & full audio, which will be provided the day after the live event. So sign up, save a few bucks by registering for the live event, but listen to them whenever you like!


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