31 Days of Marketing Tips for All Art Licensors – Tip #28

28 10 2016

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FREE Ask J’net Q&A Tomorrow; Plus Sales & Trade Show Follow Through Techniques Course

15 06 2015

LE Banner crop versionI used the term whirlwind in yesterday’s blog, referring to the feeling of attending and coming home from the Licensing Expo in Las Vegas.  But now it doesn’t even seem to capture the essence of all the leads, ideas, contacts and knowledge to be learned and shared from a week at the show.  So I am going to change my reference and just call it what it is: a wonderful ‘tornado’ of opportunity!

If you are experiencing the same overwhelming feeling from looking at your notes and leads, combined with the pressure of having to follow-up intelligently on everything, then take a break and listen to the Ask J’net Q&A tomorrow.  This one-hour, live phone event is dedicated to questions about ‘After the Trade Show…’  There is still time to register and get your questions in the mix, so register now and put your question at the bottom of the form.

I think you will find the Ask J’net Q&A really helpful, whether you are sorting and making decisions about how to follow-up with each and every person you met at the Licensing Expo, or whether you walked the show floor or are just thinking about attending Licensing Expo next year and are wondering what to expect.  Both of my classes this week will help you with these processes.

Ask J’net Q&A TOMORROW

Again, my FREE Ask J’net Q&A will focus on ‘After the Trade Show Questions.’  Feel free to ask about:

  • things you saw at the Licensing Expo;
  • trade show events or etiquette that perhaps didn’t make sense to you as a first-timer;
  • things which still confuse you;
  • how to evaluate opportunities
  • how to close deals
  • and how to make the most of your time there through your strategic follow-up.

Ask any questions important to you right now and put them on your registration form. This Ask J’net Q&A is scheduled for  -TOMORROW- Tuesday, June 16th at 10:00 am PDT / 1:00 pm EDT (you will receive your Classroom Access Information at least one-hour before the class). Register Here.

Sales & Trade Show Follow-Through Techniques THIS THURSDAYIMG_0630

You won’t want to miss Sales & Trade Show Follow-Through Techniques. on Thursday, June 18th at 10:00 am PDT / 1:00 pm EDT. This live phone event will be 1.5 hours and the cost is $75. After your purchase, you can attend live or after the event you will receive … an audio (MP3) file, 60+ page PowerPoint presentation (PDF format) and video link to watch the entire class at your convenience. We know everyone has a different way of learning, so we offer more ways to learn than other training events in the licensing industry.

This class has 3 parts which cover the:

  1. Organization of your follow-up, how exactly to
  2. Follow Through carefully and accurately on your leads and
  3. Sales Techniques that will close the deal and grow your business.

You may place your questions on the registration form, and they will be answered during the live event.

The training will focus on the characteristics of licensing sales, which you won’t find in a traditional sales class. You will receive your Classroom Access information the evening before the class, June 17th, via email. Register Here.

Keep asking great questions and you’ll receive the answers, that’s for sure!





Licensing Expo Recap and Mastering the Next Steps

14 06 2015

AAL Booth C13 at Licensing ExpoFrom set-up to break-down, the Licensing Expo delivered on its promise of bringing together worldwide brands, creators, artists, retailers and manufacturers to build business partnerships. We shared information daily from exhibitors and attendees in our blog…both from the Art+Design Zone, but also up-n-coming character properties.

Direction at Licensing Expo is so important!

Direction at Licensing Expo is so important!

I heard from many people, there was plenty of traffic and the leads were excellent.  I don’t think Licensing Expo has posted their ‘official’ attendance count yet, but the first day was pretty strong and the second day was even stronger with, of course, the inevitable slower third day. But for the Resource Center it never slowed down. We were still taking appointments even as the Booth was being demolished around us.

What a wonderful whirlwind. As Licensing Expo’s Art+Design Resource Center, we gave away 30+ free consultations, to exhibitors and attendees alike, as a part of our services. We also gave one of our new video classes and our 80+ free Minicourses to everyone, charged cell phones and laptops, printed urgent papers, and handed out bottled water to the thirsty.

Carlos Neville moved from the Art + Design Zone, closer to Characters, with his Pop the Balloon.

Carlos Neville moved from the Art + Design Zone, closer to Characters, with his Pop the Balloon.

Everyone participating in the Expo seemed to be very excited about the variety of prospects. While many artists mentioned they couldn’t get meetings with their ‘A’ list potential manufacturers, I heard later that several persistent artists caught their attention and managed to get those exciting appointments after all.

Joan Marie Celebrates Art in her first booth.

Joan Marie Celebrates Art in her first booth at Licensing Expo. She joins those who will be back in 2016.

Two hot topics throughout the Licensing Expo event were global exposure and digital media. Manufacturers from around the world met with artists and new properties and every corner of Asia was especially well represented at the Expo. All properties, new and evergreen, are seriously considering how they will gain and maintain exposure in this new digital world. And today it’s not just about exposure and the numbers, it’s all about ‘engagement.’

Debra Valencia and I catch up in her beautiful booth, designed as a brand concept store.

Debra Valencia and I catch up in her beautiful booth, designed as a brand concept store.

Engagement is how your audience will choose to interact with you and your brand. Also, who will help bring your products and brands into the limelight. Whether an artist or a property, there is a big trend in utilizing celebrities to increase exposure. Strategic alliances are well and good, as long as you have engagement once the audience grows. While this may not seem relevant to those of you who are new to art licensing, specifically, it does relate. Many new artists are turning to manufacturing some items on their own to develop their ‘following.’ Then online marketing and sales efforts will build your audience and strong sales numbers will absolutely impress manufacturers. It gives you something to leverage.

ANNE WAS HERE

ANNE WAS HERE

There was also a great deal of chatter about artists, designers and new properties getting high-level leads with companies the exhibitor didn’t expect! Each freely admitted they were in product categories they had never even considered would be interested. Exposure to so many types of properties and product categories at Licensing Expo is always an eye-opener and fuels broader business goals and plans.

Of course I heard complaints too, such as, ‘There is no room for new artists or properties.’ ‘How can we get anywhere when it’s all about the big-guys?’ ‘You need TV before you can do licensing.’ Or ‘You need publishing before you can get TV.’ But I was witness to several artists and properties who made great strides by being well prepared and really understanding what media players and manufacturers would want from a ‘newbie’ in the industry. Let’s see if they can stay the course and keep moving forward.

So now the final results for everyone is in the hands of our attention to detail and follow-up.

Mark Lubratt  and his Mom Linda spoke to many prospective   partners about Zoonicorns and will be attending Licensing Expo in 2016.

Mark Lubratt and his Mom Linda spoke to many prospective partners about Zoonicorns and will be attending Licensing Expo in 2016.

Ask J’net Q&A THIS WEEK

Now everyone has to sort and make decisions about how to follow-up with each and every person they met.  We have two classes this week to help you with these processes.  One is our FREE Ask J’net Q&A, in which I’ll focus on ‘After the Trade Show Questions.’  Feel free to ask about things: you saw at the Licensing Expo; that maybe didn’t make sense for you as a first-timer; which you are still confused about; and how to make the most of your time there through your strategic follow-up.  Ask any questions important to you right now and put them on your registration form. This Ask J’net Q&A is scheduled for Tuesday, June 16th at 10:00 am PDT / 1:00 pm EDT (you will receive your Classroom Access Information at least one-hour before the class). Register Here.

Art+Design Zone Action

Art+Design Zone Action

Sales & Trade Show Follow-Through Techniques

You won’t want to miss Sales & Trade Show Follow-Through Techniques. on Thursday, June 18th at 10:00 am PDT / 1:00 pm EDT. This live phone event will be 1.5 hours and the cost is $75. After your purchase, you can attend live or after the event you will receive … an audio (MP3) file, 60+ page PowerPoint presentation (PDF format) and video link to watch the entire class at your convenience. We know everyone has a different way of learning, so we offer more ways to learn than other training events in the licensing industry.

This class has 3 parts which cover the 1) Organization of your follow-up, how exactly to 2) Follow Through carefully and accurately on your leads and 3) Sales Techniques that will close the deal and grow your business. You may place your questions on the registration form, and they will be answered during the live event.

The training will focus on characteristics of licensing sales which you won’t find in a traditional sales class. You will receive your Classroom Access information the evening before the class, June 17th, via email. Register Here.

Hope you can join me for one or both of the classes this week! Please share all this information with those who might want to attend the Expo next year or learn about our business. Thanks.





Winding Down at Licensing Expo Means Loads of Follow-Up for Talented Creators

11 06 2015

Corpirate

Meet Kat Ford, creator of Corpirate. She learned her craft by painting found and industrial objects and then turned them into her stylized art form.

Brainot Baxter and the Vita-Veggie Kids

VeggieVegetables get a bad rap in Marlon Sullivan’s eyes. A teacher with a social services background, Marlon has weaved his love of action and adventure with his need to teach a lesson to kids in this powerfully visual concept. This action-packed property has 10 villains to one hero to play up the “cool” of eating healthy as a way to blow through obstacles and beat the bad guys. Marlon uses the serious issues kids face around nutrition in real life to make the idea of eating well fun. His first year at Licensing Expo and first time to Las Vegas, Marlon, the artist and creator, says he’s very excited about the connections he is making and interest he’s seen in this comprehensive concept. He has created four seasons worth of episodes where characters evolve from a discovery to mastery stage. You can experience the adventure at Booth U192 and on their website.

Pop Picture

HaiyanArtist Haiyan is enjoying her first Licensing Expo this year.  This prolific artist has amazing seascapes, dogs, animals, and sunsets.  Originally from China, she has sold millions of her prints and is now ready to cast her trademark bright colors and nearly photographic style into licensing. You can see her work at Booth C21 or at PopPicture.com.Haiyan Art





Licensing Expo Still Strong on Day Three

11 06 2015

Geeh the BandA one-of-a-kind concept that brings fun, positive music and videos to children, Geeh the Band is the only virtual rock band of cool, colorful, fictional characters with two real songs that have made it to the Billboard charts! Created by Alfonso and Ivonne Soto, Geeh the Band is set to release its third album, EVOLVE, this year. One of Geeh’s special property elements is that companies interested in licensing receive the music to offer as a value-add to customers. Licensing partners receive a special code that unlocks videos and music as part of the product purchase. You can rock out with Geeh the Band at Booth U197.

Boomtag

It’s a killer game of tag. Created as a simple game that spreads worldwide and becomes a fast-paced game of life or death, Shawn’s goal is to remind everyone to remember the fun and excitement of childhood games, like tag. After three years of developing and fine tuning her property, Shawna Mills makes her first appearance at Licensing Expo this year. A creator who literally can do it all, Shawna is the artist, designer, writer and animator for her project. With complete outlines for 24 episodes, right now Shawna is producing the animation for the first episodes that will launch on YouTube later this year. BoomtagThere are up to 100 characters that can play this cutthroat game of tag that spans the globe, but Shawna says she’s really just a giant kid at heart who wants to chase people. You can play some tag at Shawna’s Booth V194 or check out – lazymills.com

Nañaritos

Only those that have the potential to be happy can see them. They are Nañaritos, which travel the world in dew drops and spread happiness wherever a dew drop breaks. What makes this property unique is the entire cast of characters in the books and stories are bilingual and told in two languages. A rich palette of blues, golds and reds, the Nañaritos brand has been exhibiting at Licensing Expo for four years.NanaritosThe entire look and feel of the concept is based on hand painted canvas characters, where the actual texture of the canvas is part of the visual look. Designer Marion Carro has 64 characters that she has been creating over 23 years, and each character represents a member of her family. Writer Yasmin Rodrigues has written one book with Marion, and they are searching for an agent, as well as meeting with manufacturers for products. You can see samples of potential products for this colorful brand at Booth V185.





Art+Design Resource Center, Year 2, and Jill McDonald Design Exhibits for First Time at Licensing Expo

8 06 2015

20150608_174800 (1)The Art+Design Resource Center in Booth C13 will be open for business tomorrow for its second year, as we kick-off the first day of Licensing Expo. There is so much happening at our booth, so here are just some of the resources being offered for Exhibitors and Attendees.

I’ll be posting my blog multiple times a day from the Art+Design Zone of the Licensing Expo. Attendees can view and read the blog on the UBI Advanstar wide-screen monitor in our booth or go online to Licensing Expo’s Show Blog. Included in the blog will be news and interviews with many captivating people from all facets of the industry.

We will be giving away a free ‘Introduction to Art Licensing Essentials – Profits, Promotions and Protection’ class to everyone who visits our booth. This is a comprehensive, nearly 2 hour course, and one of All Art Licensing’s many new, just launched, Worldwide Creators’ Intensive video courses.  We are scheduling appointments for free consultations, as well as helping new and veteran exhibitors in the Art+Design Zone with advice, directions, printing services and a phone charging station. Just as we did last year, manufacturers and retailers can also come and get advice and pointed in the right direction toward creators, artists and designers who will fit their needs.

20150608_174213As I began setting up the Art+Design Resource Center at Licensing Expo today, I was thrilled to see Jill McDonald of Jill McDonald Design is my (across the aisle) neighbor.  Not long ago we met over Skype for what turned out to be a really interesting and fun interview.  I am a big fan of Jill’s art and style, which appeals to kids and especially Moms.Ahoy Ocean

Jill has exhibited at Surtex for 11 years and is now expanding her marketing efforts by exhibiting for the first time at Licensing Expo. This is a longer interview, but it really shows a delightful level of honesty. I know you’ll enjoy learning about her experience with a manufacturer who is doing a line with more than 50 items, her new foray into publishing children’s books and her less-is-more philosophy!

For those of you not attending Licensing Expo this year, let All Art Licensing be your eyes and ears on the show floor, sharing a wealth of information.  Join me.

 

 








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