Public Relations for Licensors – Artists, Designers, Characters & Brands – and My Top Ten Promotional Techniques

14 04 2015

Question:  What gives exposure, makes an impression and moves your business forward.

Answer: Public Relations.

As many of you know, I am a firm proponent of public relations as a marketing tool. It’s truly amazing that we have control over so much content these days. I discussed this in last month’s All Art Licensing Infoletter article, ‘Maximize Your Publicity-New Media Mix Offers Many Avenues to Tell Your Story.’ Click here to read or download.

Tomorrow I’m teaching ‘Public Relations for Today’s Licensor,’ one of my favorite and most important classes, which has been fully updated and revamped for 2015. If you really don’t understand how Public Relations works and want to either do-it-yourself (DIY) or manage your PR agency with more finesse, then invest in yourself and take this course. We’ll be covering how to develop your own lead lists and EXACTLY how to write press releases. In addition, I cover the top PR mistakes to avoid, plus social media techniques, top journalistic writing recommendations and a growing list of HOT press tips (which now exceeds 20) to get you noticed! I hope you will join me tomorrow. You can even register and get your questions answered during the class, but take the course at another time. In addition to an 80+ illustrated handout, you will receive the audio file the day after the class, so you can listen at your convenience. The cost is $60. Register here.

Today I’m sharing with you my Top Ten Self-Promotion Tips. I hope you will print them out and commit them to memory. One of the reasons that some of these, shall I say OBVIOUS, points made it to my Top Ten List, is because people, marketers, brands, artists, creators and companies of all kinds…STILL refuse to do them!

Say 'Hi!' if you see me at Licensing Expo or Surtex. Illustration courtesy of Debbie Tomassi who created 'Bodacious Broads.'

Say ‘Hi!’ if you see me at Licensing Expo or Surtex. Illustration courtesy of Debbie Tomassi who created ‘Bodacious Broads.’

1. 24/7 Marketing is Key – make it a habit…repeat…repeat.
2. Join the Conversation – real connections hold real power.
3. Target Your Ideal Clients – or your dream won’t become reality.
4. Develop a Mailing List of Interested People – get permission to send them updates.
5. Don’t Ask for Subscribers – change “subscribe” to “get updates.”
6. Blogs Need Promotion Too – if you have decided that blogging is key to your business, then promote it. Make sure you have a focus, that the blog is targeted to only ONE audience, and that your time investment will pay-off.
7. Have a Personal Story – don’t hide the personal side.
8. Don’t Forget to Call or Email – find a good reason to work with interesting people with the right knowledge and contacts and then reach out to them individually.
9. Think About the Long Term – make sure your plans include short and long-term goals and tactics.
10. Be Enjoyable and Professional to Work With – you would be amazed at how few people are and how much this will make you stand out!

Another great place to get self-promotion tips is from Austin Kleon’s book titled, ‘Show Your Work!’ Here’s a fun and beneficial quick-read article from Fast Company Magazine.

Check out All Art Licensing’s complete line up of Worldwide Creator’ Intensive Courses (we don’t just hold classes, we train thoroughly). Click here for the April schedule or to register for the “Public Relations for Today’s Licensor’ course.

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