Sara B Shares Her Strategies for Licensing and Licensing Expo

I recently interviewed Sara Berrenson about her three-year-old licensing business. Newcomers to the industry will learn some great strategies if you listen carefully between the lines of this brief and informative interview. Sara shares a lot about her inspiration, as well as how she markets herself before trade shows and throughout the year.

I have more in-depth interviews with artists, brands and manufacturers coming your way before and during Licensing Expo…so stay tuned in!