Whether you plotted your Marketing Action Plan on a big wall or Google calendar, or even a spreadsheet of your own making, this is your plan to succeed and evaluate as only you can.
If you did indeed create measurable goals, then as you execute each step of your plan you should start to see results, or at least the steps which will lead to the resulting leap.
It’s important to stick to your plan and to share your plan with friends and family, so they can help you in any way you ask. Sometimes just their knowing you have a plan you are determined to succeed at is enough. Often getting their help in sticking with your schedule, preserving your creative time and space, or helping bolster you when it’s time for those sales calls is all so-so valuable.
Then get down and track those measurable items, how many collections, presentations sent, sales leads and sales calls. The last step is to compare your results to your goals. The more detailed you are in each step, the more you’ll be able to adjust your goals and tactics in coming years, as the objectives change and get bigger!