All businesses need branding, a set of iconic pieces which through name and graphic design will make a statement about who you are and what you do.
I am reticent to discuss design and branding too much with such a wonderful audience of talented artists, but I know that a few reminder points are always valuable – especially when we so easily lose our perspective in creating logos, designs and icons for and about ourselves.
Keep it simple. No matter how hard you try, your logo won’t say everything you want to communicate about yourself and your brand.
Appeal to your largest target audience.
Make sure you have decided your mission and objectives before choosing your branding.
Get the opinion of those you value.
And once you have chosen your branding, be consistent. There is nothing more important as you go forward than keeping your image consistent, because this is how you build exposure and potentially leverage your identity and intrinsic (and generated) value later in the licensing world.